Battle of Monterrey in the Mexican-American War

The Battle of Monterrey was fought September 21-24, 1846, during the Mexican-American War (1846-1848) and was the first major campaign of the conflict conducted on Mexican soil. Following the initial fighting in southern Texas, American troops led by Major General Zachary Taylor crossed the Rio Grande and pushed into northern Mexico with the goal of taking Monterrey. Nearing the city, Taylor was forced to launch assaults against its defenses as he lacked the artillery to conduct a siege. The resulting battle saw American troops capture the city after taking heavy casualties as they fought through Monterreys streets. American Preparations Following the Battles of Palo Alto and Resaca de la Palma, American forces under Brigadier General Zachary Taylor relieved the siege of Fort Texas and crossed the Rio Grande into Mexico to capture Matamoros. In the wake of these engagements, the United States formally declared war on Mexico and efforts began to expand the U.S. Army to meet wartime needs. In Washington, President James K. Polk and Major General Winfield Scott commenced devising a strategy for winning the war. While Taylor received orders to push south into Mexico to capture Monterrey, Brigadier General John E. Wool was to march from  San Antonio, TX to Chihuahua. In addition to capturing territory, Wool would be in a position to support Taylors advance. A third column, led by Colonel Stephen W. Kearny, would depart Fort Leavenworth, KS and move southwest to secure Santa Fe before proceeding on to San Diego. To fill the ranks of these forces, Polk requested that Congress authorize the raising of 50,000 volunteers with recruitment quotas assigned to each state. The first of these ill-disciplined and rowdy troops reached Taylors camp shortly after the occupation of Matamoros. Additional units arrived through the summer and badly taxed Taylors logistical system. Lacking in training and overseen by officers of their choosing, the volunteers clashed with the regulars and Taylor struggled to keep the newly-arrived men in line. General Winfield Scott. Photograph Source: Public Domain Assessing the avenues of advance, Taylor, now a major general, elected to move his force of around 15,000 men up the Rio Grande to Camargo and then march 125 miles overland to Monterrey. The shift to Camargo proved difficult as the Americans battled extreme temperatures, insects, and river flooding. Though well-positioned for the campaign, Camargo lacked sufficient fresh water and it proved difficult to maintain sanitary conditions and prevent disease. The Mexicans Regroup As Taylor prepared to advance south, changes occurred in the Mexican command structure. Twice defeated in battle, General Mariano Arista was relieved from command of the Mexican Army of the North and ordered to face a court-martial. Departing, he was replaced by Lieutenant General Pedro de Ampudia. A native of Havana, Cuba, Ampudia had started his career with the Spanish but defected to the Mexican Army during the  Mexican War of Independence. Known for his cruelty and cunning in the field, he was ordered to establish a defensive line near Saltillo. Ignoring this directive, Ampudia instead elected to make a stand at Monterrey as defeats and numerous retreats had badly damaged the morale of the army. Battle of Monterrey Conflict: Mexican-American War (1846-1848)Dates: September 21-24, 1846Armies and Commanders:AmericansMajor General Zachary Taylor6,220 menMexicoLieutenant General Pedro de Ampudiaapprox. 10,000 menCasualties:Americans: 120 killed, 368 wounded, 43 missingMexicans: 367 killed and wounded Approaching the City Consolidating his army at Camargo, Taylor found that he only possessed wagons and pack animals to support around 6,600 men. As a result, the remainder of the army, many of whom were ill, was dispersed to garrisons along the Rio Grande while Taylor began his march south. Departing Camargo on August 19, the American vanguard was led by Brigadier General William J. Worth. Marching towards Cerralvo, Worths command was forced to widen and improve the roads for the men following. Moving slowly, the army reached the town on August 25 and after a pause pressed on to Monterrey. A Strongly Defended City Arriving just north of the city on September 19, Taylor moved the army into camp in an area dubbed Walnut Springs. A city of around 10,000 people, Monterrey was protected to the south by the Rio Santa Catarina and the mountains of the Sierra Madre. A lone road ran south along the river to Saltillo which served as the Mexicans primary line of supply and retreat. To defend the city, Ampudia possessed an impressive array of fortifications, the largest of which, the Citadel, was north of Monterrey and formed from an unfinished cathedral. The northeast approach to the city was covered by an earthwork dubbed La Teneria while the eastern entrance was protected by Fort Diablo. On the opposite side of Monterrey, the western approach was defended by Fort Libertad atop Independence Hill. Across the river and to the south, a redoubt and Fort Soldado sat atop Federation Hill and protected the road to Saltillo. Utilizing intelligence gathered by his chief engineer, Major Joseph K. F. Mansfield, Taylor found that while the defenses were strong, they were not mutually supporting and that Ampudias reserves would have difficulty covering the gaps between them. Attacking With this in mind, he determined that many of the strong points could be isolated and taken. While military convention called for siege tactics, Taylor had been forced to leave his heavy artillery at the Rio Grande. As a result, he planned a double envelopment of the city with his men striking at the eastern and western approaches. To carry this out, he re-organized the army into four divisions under Worth, Brigadier General David Twiggs, Major General William Butler, and Major General J. Pinckney Henderson. Short on artillery, he assigned the bulk to Worth while assigning the remainder to Twiggs. The armys only indirect fire weapons, a mortar and two howitzers, remained under Taylors personal control. Major General William J. Worth. National Archives and Records Administration For the battle, Worth was instructed to take his division, with Hendersons mounted Texas Division in support, on a wide flanking maneuver to the west and south with the goal of severing the Saltillo road and attacking the city from the west. To support this movement, Taylor planned a diversionary strike on the citys eastern defenses. Worths men began moving out around 2:00 PM on September 20. Fighting began the next morning around 6:00 AM when Worths column was attacked by Mexican cavalry. These assaults were beaten off, though his men came under increasingly heavy fire from Independence and Federation Hills. Resolving that these would need to be taken before the march could continue, he directed troops to cross the river and attack the more lightly defended Federation Hill. Storming the hill, the Americans succeeded in taking the crest and capturing Fort Soldado. Hearing firing, Taylor advanced Twiggs and Butlers divisions against the northeastern defenses. Finding that Ampudia would not come out and fight, he began an attack on this part of the city (Map). A Costly Victory As Twiggs was ill, Lieutenant Colonel John Garland led elements of his division forward. Crossing an open expanse under fire, they entered the city but began taking heavy casualties in street fighting. To the east, Butler was wounded though his men succeeded in taking La Teneria in heavy fighting. By nightfall, Taylor had secured footholds on both sides of the city. The next day, the fighting focused on the western side of Monterrey as Worth conducted a successful assault on Independence Hill which saw his men take Fort Libertad and an abandoned bishops palace known as the Obispado. U.S. Army troops attack through the streets of Monterrey, 1846. Public Domain   Around midnight, Ampudia ordered the remaining outer works, with the exception of the Citadel, to be abandoned (Map). The next morning, American forces began attacking on both fronts. Having learned from the casualties sustained two days earlier, they avoided fighting in the streets and instead advanced by knocking holes through the walls of adjoining buildings. Though a tedious process, they steadily pushed the Mexican defenders back towards the citys main square. Arriving within two blocks, Taylor ordered his men to halt and fall back slightly as he was concerned about civilian casualties in the area. Sending his lone mortar to Worth, he directed that one shell be fired at the square every twenty minutes. As this slow shelling began, the local governor requested permission for noncombatants to leave the city. Effectively surrounded, Ampudia asked for surrender terms around midnight. Aftermath In the fighting for Monterrey, Taylor lost 120 killed, 368 wounded, and 43 missing. Mexican losses totaled around 367 killed and wounded. Entering surrender negotiations, the two sides agreed to terms that called for Ampudia to surrender the city in exchange for an eight-week armistice and allowing his troops to go free. Taylor consented to the terms largely because he was deep in enemy territory with a small army that had just taken significant losses. Learning of Taylors actions, President James K. Polk was irate stating that army’s job was to â€Å"kill the enemy† and not to make deals. In the wake of Monterrey, much of Taylor’s army was stripped away to be used in an invasion of central Mexico. Left with the remnants of his command, he won a stunning victory at the Battle of Buena Vista on February 23, 1847.

Gay Marriage Essay - 1431 Words

The issue of gay marriage has been stirring controversy among the nation for some years. Previously considered a taboo subject and only discussed within the gay community, the issue of gay marriage has made it to the forefront of national headlines. Many states are currently allowing the issue to be decided on by the voters. However, the gay community still faces some obstacles in their fight for equality. While the issue of gay marriages is gaining more acceptances, homosexual couples who choose to marry still face issues unlike those of interracial couples in the past. Like interracial couples in the 1950s and 1960s, homosexuals have had to fight for their rights to marry the person of his or her choosing. There were laws dating back†¦show more content†¦Kailas 2005). Many people are in favor of legalizing a civil union or domestic partnership for same sex couples but will stop short on agreeing to a marriage between same sex couples. Legalizing same sex marriage would give gay couples the same rights and privileges of heterosexual couples. The issues of health insurance, death and survivor benefits, and the right to file their income tax as married are just a few of the issues they seek to rectify. If one of the partners in a gay relationship becomes the victim of a violent crime, the other one does not have the same protections of heterosexual couples, such as confidentiality of address or the right to make an impact statement in a court of law. If one partner is a police officer, fire fighter or in the military and are killed in the line of duty, they cannot receive any of the survivor’s benefits. If there are minor children in the relationship, the surviving partner does not have any parental rights to that child. Currently, there are five states that allow gay marriage. The state of New Jersey allows same-sex couples to enter in to a civil union. A civil union is a form of relationship recognition that gives same-sex couples access to the state-level only rights and responsibilities of marriage. Same-sex couples living in California, the District of Columbia, Nevada, Oregon, and Washington state can take advantage of broad domestic partner laws that,Show MoreRelatedEssay on Gay Marriage 1616 Words   |  7 Pages Gay marriage is a very talked about topic in are country that shouldn’t be ignored. I believe men and women should be able to love freely and not be shamed by it. Marriage is a great factor in the United States. To some people it’s what we live for; is to get married and start a family. To not give everyone the same opportunity to have a happy marriage and family is unlike us. 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Teenagers Should Never Have Cosmetic Surgery Essay

Teenagers Should Never Have Cosmetic Surgery In 2012, over 236,000 teenagers from the ages of 13-19 years old, went under the syringe to have a cosmetic procedure done (Gilbert, Web). Teenagers should never be able to have cosmetic surgeries because of the harmful effects the procedures have. Teenage minds and bodies are not fully developed until they are in their early twenties. Therefore, doctors are unable to fully comprehend the risks these procedures will have on the teenagers, since their bodies are still changing. Cosmetic surgeries are nearly impossible to predict the health risks of and the affects they will have on the still developing bodies of teenagers. Teenagers who get a cosmetic procedure done are not having it done to†¦show more content†¦It is much harder to know all of the possible complications that even the most informed teenage patients may be aware of. Studies have shown, that adults who have had cosmetic surgery when they were teenagers, had more complications compared to people who had waited until they were adults to get the same procedure done. Typical cosmetic surgeries last up to ten years, so having a cosmetic procedure done as a teenager, may result in a lifetime of similar operations just to be assured that the health risks stay as minimal as possible. However, this does not mean that having repeated surgeries will eliminate the health risks that come with each procedure. Any type of implant carries numerous diseases and health risks that can be harmful to anyone, especially to a still developing teenager. Also, any type of procedure involving the removal of parts of the body comes with its own risks, including infection, damage to vital organs, and blood clots. All of these cosmetic surgeries come with an extensive amount of health risks, especially for teenage patients. Therefore, it is nearly impossible to predict the outcome of even the simplest procedure, despite the amount of information these young patients may be subjected to. Teens who are having these cosmetic surgeries are not doing them to look average, they are doing them to look better than normalShow MoreRelatedTeenagers and Cosmetic Surgery1573 Words   |  6 Pagesmany teenagers. As a result, teenagers from all around the world who are insecure concerning their appearances are more likely to have cosmetic surgery to blend in, to avoid peer harassments, and to stop further inner torments. Keep in mind that plastic surgery and cosmetic surgery are different even though both surgeries are used to fix someone’s physical body. Plastic surgery are used to mend looks that are ruined due to terrible accidents, and is pay by insurance, while cosmetic surgery are usedRead MorePlastic Surgery Should Be Banned For Teenagers 18943 Words   |  4 Pagesrecent years have made major advances in the procedures and equipment available to doctors. Surgeons now have the ability to reconstruct or repair body parts for cosmetic reasons in a procedure called pl astic surgery. It was not long before teenagers 18 years of age and younger noticed the potential benefits of receiving these surgeries, such as fixing misconstrued facial features, or even taking away some unwanted fat. In 2012 there were 130,502 cosmetic procedures performed on teenagers below theRead MoreCosmetic Surgery on Teenagers1077 Words   |  5 PagesTeenagers and Comsetic Surgery Joyce Jenkins Com 150 May 30, 2010 Angela Robles Teenagers and Cosmetic Surgery In our society today, what our bodies look like is a big money making thing. Therefore, being a teenager and have plenty of money brings us to having cosmetic surgery done to our beautiful bodies. The three factors that teens should consider when getting cosmetic surgery are peer pressure, the credentials and reputation of the doctor and finally the cost. The peer pressure thatRead MoreEssay on Plastic Surgery for Teenagers953 Words   |  4 PagesPlastic Surgery is a controversial topic nowadays. Some men and women believe that plastic surgery is a great chance to have finally the body, face, and even romantic life always dreamed about. In the U.S. the plastic surgery television shows have made these ideas more popular and common than ever. Some men and women have other reasons for want plastic surgery Such as people who want plastic surgery have disfigurements to the face or body because of birth defects or genetic problems. The rise inRead MoreSociety s Outlook On Plastic Surgery963 Words   |  4 PagesPerhaps getting rid of some of that extra fat or getting larger breast will help self-esteem issues but should there be an age limit to when one can change or â€Å"enhance† their body? Society s outlook on plastic surgery has changed throughout the years; it has become something so common that it is no longer looked down u pon on. According to the American Society of Plastic Surgeons â€Å"15.6 million cosmetic procedures, including both minimally-invasive and surgical, were performed in the United States in 2014Read MoreThe Development Of Cosmetic Surgery1556 Words   |  7 Pagesthe only ones resulting to plastic surgery to maintain or enhance their appearance. Many people are riveted by the fact that at the age of fifteen years old, Jen Selter had plastic surgery because of her â€Å"large† nose (Victoria). Caitlin Clemons, age eighteen, had surgical breast augmentation in order to â€Å"fulfill† her self- esteem (Victoria). These cases are what have shifted natural beauty to the idea that reflection is everything. The development of cosmetic surgery has evolved from the need to repairRead MorePlastic Surgery Operations For The Age1337 Words   |  6 Pagesplastic surgery operations for the age group 13-19 in 2012 alone (Penningtons Manches) and surely the rate has increased in the past 4 years. Many people believe that it is up to the child to decide what they do to their bodies but those decisions can negatively affect their overall wellbeing. Understanding that there are certain exceptions, such as it being medically necessary, to this, teenagers under the age of 18 should not be allowed, even with parental consent, to get plastic surgery for cosmeticRead MoreShould Teens Undergo Plastic Surgery?1565 Words   |  7 PagesShould teens undergo cosmetic surgery? In todays society the picture of beauty is a rail thin super model with the body of a goddess posted on billboards all around the world. Children are brought up playing with Barbie dolls with the body measurements of would be 39, 18, 38. Because of these pictures and other figures of beauties projected all over, today teenagers are convinced to believe that to be beautiful and happy they must look like these images. According to a survey by Bliss MagazineRead MoreWhy The World Want Plastic Surgery1480 Words   |  6 Pagesbig nose. Bullying is not the only reason to get a plastic surgery but it is a big reason why people resort to such drastic measures. What problems specifically lead to plastic surgery? First, it is important to mention that plastic surgery has two branches. There is cosmetic surgery, people use it to improve there appearance while on the other side reconstructive surgery treats serious health issues. When you hear the words â€Å"plastic surgery† you thing about nose jobs, face lifting and breast implantsRead MorePlastic Surgery Essay1265 Words   |  6 Pagestheir own image and rather desire to change who they were created to be. The importance is that plastic surgery has been destroying the physical and mental existence of human beings. As our society continues to expand and advance within our technology for the â€Å"better of the world†, more people are tempted and exposed to fixing who they are within their originality. The utilization of plastic surgery results in risks leading to more extreme health factors, innumerable cost expenses for each operations

The Morality of Zoos Essay - 858 Words

The word zoo is a fairly broad term. Zoos are most commonly thought of as an attraction rather than a means for education. More importantly, they are rarely associated with the survival of the human race. While zoos are a form of entertainment for the public and a taxable industry for the government; most of them do in fact research the animals they have in their captivity. This research can be beneficial and life saving for humans and if it were not for this testing, we would not have many key vaccines that we have today. For the sake of this paper the term zoo can be applied to all animals in captivity. This includes those for entertainment, medical testing, and rehabilitation/protection. Tom Reagan wrote on if zoos are morally†¦show more content†¦To ascertain that they have the same rationalization powers as humans do on deciding if their actions are causing pleasure or pain, is to give their awareness too much credit. A good paper to prove this point, is Carl Cohen†™s Do Animals Have Rights? In it he responds to Regan’s theory that animals have rights. Cohen decides that Regan’s biggest error is associating two different versions of the broadly used term â€Å"inherent value† to formulate his conclusion. Regan claims that because animals have inherent value they are moral agents and should not be used in a fashion that makes them less important than humans. However, Cohen says that just because they have inherent value it does not mean they are moral beings. Surely because they feel pain it is immoral to cause them to suffer needlessly but this does not give them the same rights as humans. Animals live in an amoral world without respect or knowledge of other living thing’s rights. Since they are unaware of morals and rights, it seems absurd to hold them to the same moral standard as humans. It would appear then that when deciding on the moral legitimacy of zoos, it would be correct to separate human rights from the natural laws that animals live by. The natural world is based on survival. Animals kill other animals to survive and out of instinct. House cats torture their prey before killing it, and bears eat their prey alive. Animals act without the knowledgeShow MoreRelatedA Criticism of Tom Regans Argument794 Words   |  3 PagesZoos Morally Defensible? A Criticism of Tom Regans Argument In his essay Are Zoos Morally Defensible? Tom Regan uses utilitarian and rights approaches to argue that zoos are not morally defensible. However, the answer he reaches is a default answer. His actual argument is that it is impossible to acquire all of the information that one would need to answer the question of whether zoos are morally defensible, which leads him to the conclusion that they are not defensible. 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In the 2000s, people knew little on how to care for and treat primates in zoos and sanctuaries. Later, in the 2010s improvements in care, health, and animal rights have been made to increase the quality of life for captive primates. Research Question: How has various aspects ofRead MoreAre Zoos Not Immoral?1711 Words   |  7 PagesQuestion 1 Zoos have been around for thousands of years. They have filled people with joy knowledge of the animals that are contained in them, but at the same time they are locking animals up behind bars causing some people to say that zoos are immoral. Zoos provide a way people to develop a fondness for these animals and causing more people to care about what happens to them making zoos not immoral. In the early years of zoos they were meant as a way to show the domination of man over that ofRead MoreReligion As A Foundation Of Morality Essay910 Words   |  4 Pagesright or wrong; it is said that religion saved us from an imminent self-destruction from our unethical ideas. Some will even assert that we need religion as a foundation of morality to guide us to divine tranquility and peace. I humbly object to this by saying we certainly do not, nor did, need religion to develop our morality in society. This is supported by evidence found in the human-like characteristics observed in primates, such as being able to understand the concept of fairness, or plan forRead MoreThe Theory Of Moral Development By Lawrence Kohlberg1392 Words   |  6 PagesThe reason people in the society are often good than bad lies in the overall process of socialization. Most of the individuals brought up in an environment of strict morality and teachings of fairness, kindness and respect to others hav e good morals. In my opinion, all these factors should be intertwined to enhance moral development in the society as a whole. Teachings should discourage violence, dishonesty and selfishness and encourage a sense of fairness, cooperative tendencies and restraint forRead MoreThe Principle Of Utility And Hedonic Calculus Essay1374 Words   |  6 Pagesused for entertainment. I will then explain an advantage and a disadvantage to his hedonic calculus. The validity of hedonic calculus for me doesn t seem to be an overall method to tell what is right from wrong because it does not factor in the morality of the situation. However, it is a great place to start. First I will go on to explain Bentham’s Principle of Utility In the beginning of â€Å"An Introduction to the Principles of Morals and Legislation† written by Bentham himself he first starts offRead MoreCriticism Of The s Poem Praise Of Feeling Bad About Yourself, The Line 1321 Words   |  6 Pagesthey desire something. Szymborska’s poem is a reminder of the idea that guilt or â€Å"feeling bad about yourself† is an essential part of being human and that â€Å"feeling bad† should be praised, as a â€Å"jackal cannot understand remorse.† Of the features of morality that best explain why adult humans, â€Å"persons,† are accountable for what they do whereas animals and children are not, fairness and empathy are the primary pillars. Of the studies done, many concluded that while some animals are capable of being fairRead MoreGone Baby Gone By Ben Affleck1031 Words   |  5 Pagesmany moral issues. Through the movie, we see that morals are violated left and right. 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Class observation notes and interview data including are used as a complementary sources for

Organic Food Saves Health - 744 Words

Organic food saves health? Kip Pester, the author of the In Organic We Trust movie, suggests that people have to use organic food, because it is healthier, and it has more nutrients. It is made in a natural environment, and organic food is without pesticides. Organic food is healthier food; this gives a better health, and gives better quality. Organic foods have more nutrients. His interview and film is effective in convincing people that organic food is better for them. His film information is very good and helpful, but in contrast, he is not a researcher or a scientist. Organic food is more expensive than regular food items. The farm machinery needed to harvest organic food is more specialized, and therefore the food is more expensive. They use the best tools and fertilization supplies. The farmers create natural environments. Organic food is grown without pesticides. Nowadays, people are using organic food broadly. The author gives lot information about organic food, and how it works. Regular food is made with lot of pesticides, and it is effect on humans. Nowadays people have cancer, more pesticides effect on IQ. 73% people used organic food, and that is good. The farmers of organic food have to certify, or evaluate by government organization, USDA (United States Department of Agriculture). Organic certification is a certification process of producing organic food that must needed. The farmers can not use any chemical solution, such as pesticides, and fertilizers.Show MoreRelatedGenetically Modified Organisms ( Gmos )1460 Words   |  6 PagesGMO: The Injected Truth Genetically Modified Organisms (GMOs) are often misconstrued. Most people believe that GMOs are a new way of how foods are being produced, and even though GMOs have been increasing there should still be certain precautions must be taken when consuming GMOs. Being because GMOs can be very serious issues, and since there are a lot of misconceptions about it, it is imperative that people understand what GMOs are and the problems that they are causing. For instance, GMO’s areRead MoreOrganic Food - Is It Worth Its Price?1418 Words   |  6 PagesIs Organic Food Worth Its Price? Organic farming began in the late 1940’s in the United States, and in recent years it has seen a dramatic increase in popularity (Rubin 1). The sales of organic food have been increasing by about 20 percent a year over the past decade (Marcus 1). That is over ten times the rate of their conventional counterparts (Harris 1). There are 10 million consumers of organic food in the United States, yet organic food represents only one percent of the nation’s food supplyRead MoreThe Organic Food Industry Has Changed Our Environment1203 Words   |  5 PagesThe definition of organic varies by the type of food, but at its core, organic farming and production involve techniques that are generally safer for the environment and for human consumption than conventional farming, including using only nonsynthetic pesticides. Proponents of organic farming stress the health benefits of cleaner foods and less chemical residue. In recent years, the food industry has seen a significant increase in the demand for organically grown foods over the alternative choiceRead MoreThe Organic Food Industry Has Gained A Great Deal Of Customers1141 Words   |  5 PagesThe organic food industry has gained a great deal of customers over the past few years. Consumers commonly follow popular word of mouth marketing and the organic food industry has established a name for itself. Claiming to be better for overall health and wellness, the industry has made more people want to incorporate a variety of organic foods into their diets. Though claims may hold valuable truth, do organic groceries truly benefit people more than the conventional foods that many have grown upRead MoreThe ecology of Pizza Essay655 Words   |  3 PagesBill Cunningham English 199 Dr. Walters January 16, 2014 Pizza is a food that Sandra Steingraber associates with happiness. She explains how pizza jogs her memories of birthday parties and sleepovers. However, her goal of writing this piece was not to educate the reader about her love for pizza, but to draw the reader into the piece of writing so she can give support for why organic food is better than conventional. The reader is able to connect with Sandra Steingraber with personalRead MoreOrganic Food And Its Effects On The Environment1411 Words   |  6 Pages Organic Food â€Å"To eat is a necessity, but to eat intelligently is an art† (Francois De La Rochefoucauld). For the past few years organic food has become very popular among today s society. The topic has been spread across headlines of magazines for example, mens and womans health magazine. Organic food has made for very intriguing and diverse conversions on documentaries, talk shows, and health seminars. Organic food is plain and simple it is the process in which theRead MoreOrganic Food : Nutritional Powerhouse Or Expensive Myth?1380 Words   |  6 PagesOrganic Food; Nutritional Powerhouse or Expensive Myth? It is a common held belief that organic foods and products are significantly healthier than conventionally grown foods but the evidence does not support such claims. Organic foods only have a slight nutritional benefit and may cost the consumer more than just dollars. Organic foods are defined as products â€Å"generally grown without synthetic pesticides or fertilizers and without the routine use of antibiotics or growth hormones† (Brandt). HealthRead MoreThe Cost Associated With Organic Food1287 Words   |  6 Pagesthere were many studies conducted in the last two decades on â€Å"whether organic foods have higher levels of vitamins, minerals, and phytochemicals than conventionally raised foods and whether they have fewer pesticide residues.† However, there are very few studies that actually prove that there are significant health benefits to eating organic. In my study I will focus on whether the cost associated with organic food is worth the health benefits. Crinnion (2010) wrote that one factor many researchersRead MoreOrganic Farming The Eco System Super Hero1477 Words   |  6 PagesOrganic Farming the Eco System Super Hero The agriculture farming industry needs to wake up and see the harm that conventional farming is doing to our beloved planet earth and realize that organic farming could be our planets superhero. Conventional farming uses a high level of nitrogen to help crops grow in mass production. These fertilizers sometimes get into the normal irrigation and eventually end up in rivers and oceans. 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What is Applied Business Research and Its Objectives - Free Sample

Questions: The following are the research objectives of the study: 1. To assess the customer service initiatives offered by wild bean cafe. 2. To examine the potential market opportunities of Wild bean caf in order to gain more market share in domestic market. Answers: Porters five forces theory Porters five forces theory can be used here to analyze the potential market opportunities of Wild Bean caf. There are five vital forces which can determine the possibilities in the business situation of the restaurant. Supplier power It is very easy for any provider to drive up the prices of the things they supply. That is mainly driven by a fair number of suppliers of the uniqueness of the product they supply which is the proof of their strength and the control over the company (Competition, market structure and market power within the hotel-supplier sector in Antalya 2016). In the field of market opportunities, the power of the supplier plays a vital role in the case of Wild Bean caf. Buyer Power Buyers power can mainly be decided by the strength of the buyer that how they are driving the prices down. If the supplier can drive the price up then, a buyer can drive it down with his/her power. Buyer power is a very crucial aspect in the field of market opportunities for Wild Bean caf (Raff and Schmitt 2009). Competitive Rivalry Like any other business Wild Bean caf also has the rivalries in the market. Market opportunities include the threat of competition as other cafes like the Wild Bean may try the same strategies to take over other cafes in the market ("Market study says Russian coatings market boasts solid growth rate, expansion opportunities" 2004). Substitution Threat In this part of the market opportunity, the customer may find a substitute of the things which is provided by Wild Bean caf. For example, suppose Wild Bean caf is providing a combo offer of a cheese sandwich and two cold coffees at $8 where customers find it cheaper while buying it individually from the market. This case of substitution can weaken the power of the caf. New Entry The facts of new entries can be a threat to the existing business of the market. Suppose Wild Bean caf has some economic scales in place, or it has protected its key technologies for financial purposes. Then the new competitors can enter the market easily to weaken the position of Wild Bean caf. The key technologies should be used by Wild Bean caf efficiently. Without the further protection of the key technologies Wild Bean caf should be a bit open minded to use the technologies. PESTEL analysis The customer service initiative can directly or indirectly be indirectly being connected with the PESTEL analysis. If Wild Bean caf wants to provide excellent service to the customer, it has to go through the six-part of this analysis such as political, economic, social, technological, environmental and legal. Political In the political part, Wild Bean caf has to go through the rules and regulation of the government in the case of providing services to the customer. It concern about the way which can be followed by the Wild Bean Cafe. By maintaining the strategy, Wild Bean Cafe develop their food quality more and better. Economical Economical part is also a part to be watched as the caf should be aware of the fact whether they are making any profit or not (Yksel 2012). The acceptance of the society is also a matter of concern for the caf. The cafe industry is very high as well as a growing market. There are several important leaders opposite the Wild Bean Cafe. They are competing with other to take more share from the market. That is the main economic factor, and it might be a threat to all industries. Social The social trends mainly introduced to concern about the health issues. Food like, coffee can also be a part of dangerous beverage. That's why people can always go for new and fresh juices. That may be tea or something. That the social analysis which must be concerned about the Wild Bean Cafe for maintaining healthy food products. Technological The technological fact is directly connected with the economic fact. Innovation in the technologies can lead the economic factor to the highest level of success. The Wild Bean Cafe need to develop new equipment and machines to beat the competitors. There were always high as well as increasing the variety of foods. To make some complicated food, the high standard technology was required. Legal The company of Wild Bean caf must be done in a legal way. They have to satisfy the customers with all their efforts but obviously in a legal way. Environmental Factors Wild Bean Cafe need to some innovative measures regarding the environment. The cafe can develop their policies for recycling. Also, it is crucial for reducing waste and buildin g green. References Competition, market structure and market power within the hotel-supplier sector in Antalya. Market study says Russian coatings market boasts solid growth rate, expansion opportunities. (2004).Pigment Resin Technology,33(3). Raff, H. Schmitt, N. (2009).Buyer power in international markets. Munich: CESifo. Yksel, I. (2012). Developing a Multi-Criteria Decision Making Model for PESTEL Analysis.IJBM,7(24).

Analysis Behavior Based on Theories of Personality-Free Samples

Question: Discuss About The Behavior Based On The Theories Of Personality? Answer: Introduction Consumer buying behaviors involve the different attitudes and preferences customers make when purchasing products or services. Customer buying behavior is influenced by elements such as social situations, the reason for purchase, costs, and other personal factors such a gender, age, marital status and even stage of life(Brosekhan Velayutham, 2014). For renting preferences, customers in their working class prefer houses relatively close to the market centers, with little attention to the renting costs. However, students or young people prefer cheaper rentals with little attention to the distance from market centers. This paper reviews customer renting preferences for three correspondents subject to three people, a female student, married male accountant aged 59 years and a housewife aged 48 years. Personality refers to the unique qualities of each person(Udo-Imeh Festus, 2015). Personality theories are a set of theories developed to explain unique characters, behaviors, and preferences of customers in relation to real life situations, such as choosing rental housing. Also, personality theorems seek to establish commonalities among a group of people(Anderson, 2009). For example, what are the similarities between introverted and extroverted? An idiographic view relates people with certain psychological states, that is, some habits are owned by one person. The nomothetic view, however, explains of traits as possessing the same psychological structures. However, it explains that people's position differs in relation to certain habits, or rather traits. Theories of personality explain personality as influenced by biological factors such as genetics, and nurture, such as the environment and upbringing(Gibler Nelson, 2008). This theory of personality also influences the customers b uying behavior. Freuds Theory Freuds theory explains personality development in terms of early childhood influences, that is, personalities in adulthood can be traced to early childhood years. Freud's theories explain factors such as unconscious processes, early childhood influences, and instincts as influences to personality development. According to Bray (2014), Freud's theory is developed from their attributes, that is, Id, Ego, and Superego. It involves unconscious processes, while ego deals with inner expressions such as practical thinking (Bagozzi, 2010). The Freuds theory influences customer buying since Respondent A, a female student at the university is more inclined to purchase a house based mainly, on the rent. This explains Freud's theory in terms of practical and rational thinking since her familys household pretax income last year was low ($27,000). As such Respondent A prefers option 3, which is cost effective and is relatively close to the city center. Eriksons Theory The Eriksons theory explains personality development as a lifetime process(Bay, 2013). Distinct stages depending on age groups are explained by this theory. Stages such as infantry, childhood, play age, school age, adolescence, early childhood, adulthood, and mature adulthood. The age groups listed influence a customers buying since customers at different ages have different demands, for instance, a customer in adulthood is likely to purchase a cheaper house as compared to a customer in mature adulthood. In the survey, Respondent A is in the early childhood stage, that is, 20 years old. However, Respondent 5, is at the mature adulthood stage. The choice of buying for Respondent 5, is influenced by rent, bedroom, bathroom and kitchen, parking, and renovations and furnishing. This preference if influenced by the fact that Respondent 5, is married. The choice for Respondent A is influenced by the rent, and proximity to the city center, because she works part time at the grocery store. Sheldons Physiognomy Theory This theory explains personalities based on classifications for body shapes such as mesomorphs, ectomorphs, and endomorphs (Blackwell, 2011). Endomorphs have body shapes which are soft and spherical with huge fat accumulation, and often, a large frame. These people are desire affection, and comfort besides eating a lot. These factors influence buying preferences of customers. Fr instance, Respondent 3, is kind and sympathetic, besides being open to new experiences. Her preferences for option 6, such as rent, bedroom, bathroom, and kitchen can be attributed to the fact that she has a family (husband and children). Mesomorphs, have a hard physique. These people have power, a low body fat, and wide shoulders. Ectomorphs are people with a fragile body, little body fat and a delicate body. Character traits include anxiety, ambition, and dedication. Analysis of the Three Respondents Behavior on Demographics Theories Demographics involves studying characteristics relating to population(Ellen, 2012). Factors such age, gender, occupation, religion are considered in demographics. Demographics influence customer is buying with factors such as proximity to the marketplace, education levels and religion (or culture) influencing products and services that a particular customer can purchase(Bray J., 2011). For example, products such as pork cannot be purchased by members of the Muslim community. Demographic theories explain population patterns in relation to a topic under study, for instance, renting a house. This segment reviews theories of demographics such as Malthus theory, Neo-Malthusian theory, and the Demographic Transition theory. Malthus Theory The Malthus theory explains a general relationship between population and factors such as social change. In this theory, Malthus, analyses attraction between two sexes, explaining that population increases by multiples(Carrigan, 2010). As such, he proposed that with increased population, food supply would be reduced. However, population grows faster compared to subsidence. As per Malthus theory, Respondent 1 is 20 years, in terms of age. Therefore, her preference to option three can be related to her age. At lower ages, basic renovations, full furniture are ideal choices. Also, at this age, 20 years, Respondent 1, can afford to have one bedroom and sharing a kitchen with housemates. For Respondent 3, who is at 48 years, her preference on Option 6 is based on the bedroom, bathroom kitchen, and renovations furnishing. Also, Option 5, the preference for Respondent 5, is based on bedroom, bathroom kitchen, as well as parking and renovations furniture. As such, age influences buying preference of the respondents, that is, older respondents consider factors such as bedroom space, bathroom, and kitchen while younger customers prefer basic renovations and furniture. Demographic Transition Theory Demographic transition theory involves a change in population trends such births, and deaths. This theory postulates factors influencing populations to change in terms of population size and structure. Demographic transitions depend on birth and death rates and are classified into stages such as pre-transition stage, stage I, stage II and stage III, depending on a balance between birth and death rates(Ellen, 2012). For example, for urban populations, birth and death rates have fallen. Also, education levels are very high. Demographic transition stages influence customers buying since, at different stages, population demand for particular products or services is considered. Under the Demographic transition theory, education levels can be used to analyze choices for renting houses for respondents 1, 3, and 5. Respondent 1, is a college student, her buying preference will be influenced by her educational status. According to research by (Bloom, 1976), customer education affects customer behavior. For instance, Respondent 1, a female student prefers proximity to the city center when renting a house. Therefore customer levels of education raise the expectations, attitudes and hence preferences to certain products or services. Optimum Population Theory This theory discusses population growth, that is, population grows up to a certain level, after which, further growth is hazardous to the natural resources, capital resources, and even production. The highest population with maximum income or productivity is the optimum population. The optimum population influences customer buying since factors such as population size, diversity is considered. Population growth can be explained in terms of social factors such as family. According to (Lautiainen, 2015) family members influence, the customers buying. For example, respondent 3, prefers renting on criteria based on the bedroom, bathroom, kitchen and renovations and furnishing. This could be influenced by her husband and children. Therefore, the family is the environment which allows customers to develop opinions relating to a particular topic/area. This influences the decision making, for example, for Respondent 5, housing decisions are made by his wife. And his preference for option 5, is based on considerations about his family Recommendations Recommendations are the suggestions offered to a customer when purchasing a particular product or service. Recommendations influence the customer's decision process and can base on costs/ rent, furniture and renovations, distance from city centers, bedroom, parking and bathroom kitchen. Based on the discussions above, costs influence buying patterns of customers. Customers seek the best products or services, with the best pricing. As such, renting costs influence a customer's purchasing behavior. For example, the pretax income for Respondent 1, is $27,000. Therefore, her housing preference criteria are based mainly on the costs. For Respondent 5, the household pre-tax income was $117,800. Therefore, his preference housing criteria are not based entirely on costs but also on proximity to the city center. Renovations and furniture also influence the customers buying behavior. Renting a furnished place means the customer will not purchase beds, carpets, and other furniture. From the above discussion, furnished houses are preferred for renting, than unfurnished houses. However, personality traits, body shapes and parenting influence the decision process for Respondents 1, 3 and five hence influencing the choice of house. Demographic factors such as age, gender and education levels also influence the customers habits, attitudes, and expectation which determines the decision criteria for Respondents 1, 3 and 5 when choosing a hous. References Anderson, A. (2009). The Big Five and brand personality: Investigating the. Journal of Brand, 16(2), 234-247. Bagozzi, R. (2010). Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption. Journal of Consumer Psychology, 92(2), 97-106. Bay, D. (2013). The Theory of Trying and Goal-Directed Behavior: The Effect of Moving Up the Hierarchy of Goals. Psychology Marketing, 20(8), 669-684. Blackwell, R. (2011). Consumer Behavior. Orlando: Harcourt. Bloom, P. N. (1976). How Will Education Affect Customer Buying? Advances in Customer Research, 3, 208 - 212. Bray, J. (2011). An Exploratory Study of the Factors Impeding Ethical Consumption. Journal of Business Ethics, 9(8), 597-608. Bray, J. (2014). Consumer Behaviour Theory: Approaches and Models. Consumer Behaviour Theory: Approaches and Models, 1(2), 1-33. Brosekhan, A. A., Velayutham, M. (2014). Consumer Buying Behaviour A Literature Review. Journal of Business and Management, 1(2), 08-16. Carrigan, M. (2010). The myth of the ethical consumer - do ethics matter in purchase behavior. Journal of Consumer Marketing, 18(7), 560-577. Ellen, Q. (2012). The influence of the Big 5 personality traits on young peoples political consumer behavior. Young Consumers. Gibler, K. M., Nelson, S. L. (2008). Consumer Behavior Applications to Real Estate. Atlanta: Mercer University. Lautiainen, T. (2015). Factors affecting customer's buying decision in the selection of a coffee brand. Lappeenranta: Faculty of Business Administration, Lappeenranta. Udo-Imeh, P. T., Festus, N. (2015). Personality and Consumer Behaviour: A Review. European Journal of Business and Management, 7(18), 98-106.