Review on Final Destination 3 :: essays research papers

The name of the film I am going to retread is final destination 3, it is the 3rd in the final destination series. It was released in the cinemas on February 11th 2006 and then released on DVD and video on twenty-fifth July 2006.Final destination has m either genres the main 4 however be Drama / Horror / Mystery and Thriller. James Wong was the director of final destination 1 and 3 hardly final destination 2 was directed by David Ellis. The Film follows the same sort of plot as the other final destinations but in final destination 3 Wendy Christensen and her friends go to a musical theme park and decide to go on a large roller coaster. However, equitable before the ride begins, Wendy has a violent premonition of it crashing, killing everyone on board, so she freaks out, resulting in 10 people getting off, including herself, then watches in execration as it collapses for real. But she learns that you cant cheat death as the survivors start dieing in freak accidents. The clues to their deaths are in the photos she and her friends took on that fateful night they went to the theme park.I liked the way Mary Elizabeth Winstead who played Wendy took her part so seriously and you could actually feel the fear she had after her premonition. withal Kris Lemche who played Ian McKinley acted the place setting where they was at build it really well because he was throwing everything Wendy says right affirm at her. When she tells him about deaths design he then replies with Ok. Ok, what if, for example, the last in television channel were to make the utilitarian choice. Kill themselves. Well, wow, thats pretty much gonna ruin any plan deaths put in motion. And even better, I think thats gonna save, five skipped lives. either takers? He says it so seriously that it made me think he was a bit tapped in the head.Some of the films strengths were the amazing computer generated images which was so obvious nevertheless so life like, such as the rollercoaster crash at the start. Also the music they used while Wendy and Kevin was waiting at the drive through. His car intercommunicate turned itself on and started playing Turn Around, Look at Me by The Vogues at that point doing a shot where you can see the car and the passageway behind with a lorry rolling down a hill with no one in it.Review on Final Destination 3 essays research papersThe name of the film I am going to review is final destination 3, it is the 3rd in the final destination series. It was released in the cinemas on February 11th 2006 and then released on DVD and video on 25th July 2006.Final destination has many genres the main 4 however are Drama / Horror / Mystery and Thriller. James Wong was the director of final destination 1 and 3 but final destination 2 was directed by David Ellis. The Film follows the same sort of plot as the other final destinations but in final destination 3 Wendy Christensen and her friends go to a theme park and decide to go on a large roller coaster. H owever, just before the ride begins, Wendy has a violent premonition of it crashing, killing everyone on board, so she freaks out, resulting in 10 people getting off, including herself, then watches in horror as it collapses for real. But she learns that you cant cheat death as the survivors start dieing in freak accidents. The clues to their deaths are in the photos she and her friends took on that fateful night they went to the theme park.I liked the way Mary Elizabeth Winstead who played Wendy took her part so seriously and you could actually feel the fear she had after her premonition. Also Kris Lemche who played Ian McKinley acted the scene where they was at build it really well because he was throwing everything Wendy says right back at her. When she tells him about deaths design he then replies with Ok. Ok, what if, for example, the last in line were to make the utilitarian choice. Kill themselves. Well, wow, thats pretty much gonna ruin any plan deaths put in motion. And eve n better, I think thats gonna save, five skipped lives. Any takers? He says it so seriously that it made me think he was a bit tapped in the head.Some of the films strengths were the amazing computer generated images which was so obvious yet so life like, such as the rollercoaster crash at the start. Also the music they used while Wendy and Kevin was waiting at the drive through. His car radio turned itself on and started playing Turn Around, Look at Me by The Vogues at that point doing a shot where you can see the car and the road behind with a lorry rolling down a hill with no one in it.

Perspective In As For Me And M Essay examples -- essays research paper

Imaginative Center uncut, uncensored Philip BentleyIn order to fully understand a piece of literature and authorial intent, the proofreader must utilize unconventional methods of perspective. In Sinclair Ross?f, As for me and my House, the use of perspective becomes climacteric in determining a veridical wisdom of the imaginative concenter of the novel, Philip Bentley. In order to gain the full understanding of Philip Bentley, the reader must dismiss the biased unreliable narrative of Mrs. Bentley. With reference to the methods of perspective, they idler be utilize to fully understand and dismiss the dubious narrative in Philip Bentley?fs relationships, occurrences, and Imagery. It and so becomes feasible to appreciate an impartial understanding of Philip Bentley. The individuals who surround Philip Bentley, assisted in mold and influencing his character. Initially, Steve was introduced, and this contributed to a number of family problems. These problems lead to the frustrat ion and jealously of Mrs. Bentley towards Philip. ?gTrue to his promise, Philip took Steve to the country with him this afternoon. I could feel that he didn?ft want me on, so at noon I complained of a headache, and stayed home to finish putting in the garden.?h (45) This clearly displays the beginning of Mrs. Bentleys resentment towards Philip, and the relationship that he and Steve share. She desires such a relationship for herself and Philip, merely to be faced with the realization that it will never transpire. This hinders the legitimacy of what she sees, as it is now biased influenced by her resentment. ?gAbout a horse for Steve, then about Steve himself. He likes Steve, and as we talked I saw Philip?fs mouth get a little contentious.?h (85) As her resentment grows, so does her unreliability to extradite to events clearly as they occurred. Up until Steve left, Mrs. Bentley continued to express her displeasure with the relationship that Philip and Steve remained to share. ?gI played brilliantly, vindictively, determined to let Philip see how easily... I could take the son away from him?h (Ross, 63). Mrs. Bentley observes that her relationship with Steve is becoming not a companionship, but ?ga conspiracy?h (Ross, 95). After Steve left, Philip began spending a great underwrite of time with Judith. Philip was development Judith as an esca... ...ing unstable. The wind blows the dust oer the house, the dust smothers the house, as Mrs. Bentley smothers Philip. They have no control over the dust, and it becomes clear that Mrs. Bentley also has no control over the dust, and it becomes clear that Mrs. Bentley has no control over Philip. ?gI must keep on reaching out, tying to possess him, trying to thread myself matter?h (Ross, 99). She attempts to reach out, Philip sees it as smothering. By looking at all the aspects, and dismissing Mrs. Bentleys bias, it becomes clear, the true understanding of the imaginative center, Philip Bentley. His role is to keep ev eryone in the Horizons together, along with Mrs. Bentley. This is palpable done his relationships, occurrences, and imagery. After the unreliable narrative is dismissed, the reader can gain a full understanding and appreciation of the imaginative center. BibliographyRoss, Sinclair. As for Me and My House. Ed. Malcom Ross. McClelland and Stewart Lt. Toronto / Montreal 1941. Stouck, David. 5 Decades of Criticism. Ed. David Stouck. University of Toronto Press. Toronto. 1991. Perspective In As For Me And M Essay examples -- essays research paper Imaginative Center uncut, uncensored Philip BentleyIn order to fully understand a piece of literature and authorial intent, the reader must utilize unconventional methods of perspective. In Sinclair Ross?f, As for me and my House, the use of perspective becomes climacteric in determining a veridical comprehension of the imaginative center of the novel, Philip Bentley. In order to gain the full understanding of Philip Bentley, the reader must dismiss the biased unreliable narrative of Mrs. Bentley. With reference to the methods of perspective, they can be used to fully understand and dismiss the dubious narrative in Philip Bentley?fs relationships, occurrences, and Imagery. It then becomes feasible to appreciate an impartial understanding of Philip Bentley. The individuals who surround Philip Bentley, assisted in shaping and influencing his character. Initially, Steve was introduced, and this contributed to a number of family problems. These problems lead to the frustration and jealously of Mrs. Bentley towards Philip. ?gTrue to his promise, Philip took Steve to the country with him this afternoon. I could feel that he didn?ft want me along, so at noon I complained of a headache, and stayed home to finish putting in the garden.?h (45) This clearly displays the beginning of Mrs. Bentleys resentment towards Philip, and the relationship that he and Steve share. She desires such a relationship for herself and Philip, only to be faced with the realization that it will never transpire. This hinders the legitimacy of what she sees, as it is now biased influenced by her resentment. ?gAbout a horse for Steve, then about Steve himself. He likes Steve, and as we talked I saw Philip?fs mouth get a little contentious.?h (85) As her resentment grows, so does her unreliability to present to events clearly as they occurred. Up until Steve left, Mrs. Bentley continued to express her displeasure with the relationship that Philip and Steve remained to share. ?gI played brilliantly, vindictively, determined to let Philip see how easily... I could take the boy away from him?h (Ross, 63). Mrs. Bentley observes that her relationship with Steve is becoming not a companionship, but ?ga conspiracy?h (Ross, 95). After Steve left, Philip began spending a great deal of time with Judith. Philip was using Judith as an esca... ...ing unstable. The wind blows the dust over the house, the dust smothers the house, a s Mrs. Bentley smothers Philip. They have no control over the dust, and it becomes clear that Mrs. Bentley also has no control over the dust, and it becomes clear that Mrs. Bentley has no control over Philip. ?gI must keep on reaching out, tying to possess him, trying to make myself matter?h (Ross, 99). She attempts to reach out, Philip sees it as smothering. By looking at all the aspects, and dismissing Mrs. Bentleys bias, it becomes clear, the true understanding of the imaginative center, Philip Bentley. His role is to keep everyone in the Horizons together, along with Mrs. Bentley. This is palpable through his relationships, occurrences, and imagery. After the unreliable narrative is dismissed, the reader can gain a full understanding and appreciation of the imaginative center. BibliographyRoss, Sinclair. As for Me and My House. Ed. Malcom Ross. McClelland and Stewart Lt. Toronto / Montreal 1941. Stouck, David. Five Decades of Criticism. Ed. David Stouck. University of Toronto Pr ess. Toronto. 1991.

The Sweetheart of the Song Tra Bong Essay -- Literary Analysis, OBrie

And then wiz morning, all alone, bloody shame Anne walked off into the mountains and did not come cover version (110). Tim OBriens short story The Sweetheart of the Song Tra Bong presents an all-American girl who has been held back by social and bearingal norms esurient for an identity she has been deprived the ability to develop. The water of the Song Tra Bong removes bloody shame Annes former notion of be as she, stopped for a drift (92). With her roles being erased Mary Anne wricks obsessed with the land and mystery of Vietnam and is allowed to discover herself. Through the lenses of Mark Fossie and the men in the important Company, Mary Anne becomes an animal and is completely unrecognisable by the end of the story. Mary Anne, however, states she is happy and self-aware. The men of the Alpha Company argue for virtue in that Mary Anne was gone (107) and that what she was becoming was dangerous assemble for the kill (112). They did not want to accept a cleaning woman be coming some occasion different from what women always were. In How show to a True War yarn we are told that a true war story does not instruct, nor encourage virtue, nor suggest models of proper human behavior (65). Mary Anne did not truly become dark, because to her this is not a story about war this is a story about a woman attempting to overcome gender roles and the inability of men to accept it.When Mary Anne begins interacting with the land and the material culture of war we are introduced to her curious nature. She would listen carefully (91) and was intrigued by the land and its mystery. Vietnam was like Elroy Berdahl to her in the bloodline in that it did not speak, it did not judge, it was simply there. Vietnam saved Mary Annes life. Like Elroy, Vietnam was the t... ...eauty, law into anarchy, civility into atrocity the only certainty is overwhelming equivocalness (78). According to story equity Mary Anne gave into darkness and became cold, but story truth does not ma tter. The absolute truth is much more dark and vicious than that. Mary Anne struggled to define herself in a place that gave her the opportunity. Fossies stubbornness and inability to accept Mary Annes journey, however, led to her being consumed by enigmatic darkness. Is the final truth for Mary Anne similar to Curt Lemons? If a thing can happen and be a total lie and another thing may not happen and be truer than the truth (80), then maybe the final truth for Mary Anne was that she real did know exactly who she was (106). The ending of Mary Annes story could have been beautiful and civil to her, but ugly and chaotic to you, and that was her liberation. The Sweetheart of the Song Tra Bong Essay -- Literary Analysis, OBrieAnd then one morning, all alone, Mary Anne walked off into the mountains and did not come back (110). Tim OBriens short story The Sweetheart of the Song Tra Bong presents an all-American girl who has been held back by social and behavioral norms grasping for an identity she has been deprived the ability to develop. The water of the Song Tra Bong removes Mary Annes former notion of being as she, stopped for a swim (92). With her roles being erased Mary Anne becomes obsessed with the land and mystery of Vietnam and is allowed to discover herself. Through the lenses of Mark Fossie and the men in the Alpha Company, Mary Anne becomes an animal and is completely unrecognizable by the end of the story. Mary Anne, however, states she is happy and self-aware. The men of the Alpha Company argue for virtue in that Mary Anne was gone (107) and that what she was becoming was dangerous ready for the kill (112). They did not want to accept a woman becoming something different from what women always were. In How Tell to a True War Story we are told that a true war story does not instruct, nor encourage virtue, nor suggest models of proper human behavior (65). Mary Anne did not truly become dark, because to her this is not a story about wa r this is a story about a woman attempting to overcome gender roles and the inability of men to accept it.When Mary Anne begins interacting with the land and the material culture of war we are introduced to her curious nature. She would listen carefully (91) and was intrigued by the land and its mystery. Vietnam was like Elroy Berdahl to her in the beginning in that it did not speak, it did not judge, it was simply there. Vietnam saved Mary Annes life. Like Elroy, Vietnam was the t... ...eauty, law into anarchy, civility into savagery the only certainty is overwhelming ambiguity (78). According to story truth Mary Anne gave into darkness and became cold, but story truth does not matter. The absolute truth is much more dark and sad than that. Mary Anne struggled to define herself in a place that gave her the opportunity. Fossies stubbornness and inability to accept Mary Annes journey, however, led to her being consumed by ambiguous darkness. Is the final truth for Mary Anne similar to Curt Lemons? If a thing can happen and be a total lie and another thing may not happen and be truer than the truth (80), then maybe the final truth for Mary Anne was that she really did know exactly who she was (106). The ending of Mary Annes story could have been beautiful and civil to her, but ugly and chaotic to you, and that was her liberation.

Essay --

Looking back throughout American history and research being done Chinese Americans throughout epoch has been discriminated greatly by our country and own government. Most Chinese immigrants started to arrive in our country in the late 19th century. Not many of them previous(predicate) on were able to get a good or steady job. The early immigrants mainly worked as laborers and in the mining industry. Even working in the lower class jobs they were discriminated by the white people they were working with. Making it hard enough to keep the low paying job they had already. In retort to this the 1868 Burlingame Treaty was created for equality between the Chinese and white laborers (Rivero, Chen, Huynh, Peterson, Lasky, 2010). Even with the passing of this treaty it did not change much for Chinese immigrants. They still dealt with divergence dapple at work causing a grant of them to lose or quit their jobs (Rivero, Chen, Huynh, Peterson, Lasky, 2010). What made it even harder at the t ime newspapers and churches were rallying people unitedly declaring this as a whites only land Because of these rallies and newspapers it made the previous treaty that was passed seem non existent (Rivero, Chen, Huynh, Peterson, Lasky, 2010). A little part of a bright point in American history for Chinese immigrants was during the time of the Civil War. There were not many that officiated in the war, but for some of the know few that did and survived through got some good out of it. There were Chinese that served for both the Union and Confederacy (Cohen, 1984). A lot of blacks were not accepted to serve in a white regiment and had to serve in their own little private one. Chinese Americans though did not deal with some of that discrimination a lot of the white soldi... ...% of the United States population (Chen, 2002). Another thing to is, that even though the population in Chinese Americans is increasing a lot of the Chinese culture is being decreased. They argon becoming more Americanized one would say (Chen, 2002). It is mainly going on in the youth of the Chinese Americans. They are adapting to our countries culture more today than ever (Chen, 2002).Our country as a whole has improved a lot in accepting the Chinese Americans in to our culture today. When looking through our countries history it is easy to see how much the Chinese were not welcomed in America and the Government did as much as possible to keep the population as small as possible in our country. Over time though our government began to realize about how this was not right and revoked a lot of treaties and passing new ones that were in favor of Chinese Americans.

Honesty :: essays research papers

Essay on HonestyYou pull up to the second window at the McDonaldss drive-through to pick up the handclasp you just ordered and paid for, and the person working there hands you a huge bag of nutrient time asking you if this is what you ordered. Do you A Answer Yes and take the food or B Answer No and tell him/her that you only paid for a shake? Yes this really did happen to me. What did I do? Believe it or not, I did the honest thing and gave the food back. But the real question is what would a legal age of Americans youth do in a similar situation. There are two potentially dishonest acts in this situation, lying and stealing. In my opinion most high school kids are not above lying and/or stealing. The reason this is true is simply that many of todays parents are not above lying and/or stealing. So after observing people that hold a high place of respect do things unmoral like this, their conscience says to itself, Okay, lying and/or stealing is not really that bad, and is accept able to my parents. A majority of Americans youth today are morally confused, repayable to the un-honorable actions of their parents. 1984, by George Orwell, shows an example of un-honorable actions of parents, rubbing off on their children. About 99% of the population in this book, were uncaring robots. They would turn their best friend into the thought jurisprudence at the drop of a hat.They striket think for themselves, and therefore are robots. The children of 1984, were even worse because they would turn their own parents into the thought police, with no sense of shame, and they actually felt proud about their actions. This is a perfect example of the unmoral actions of the parents rubbing off on their children. This could be the fate of our country if we dont take parenting more seriously. If this pattern continues on its current course, we will have a society with no boundaries to govern life.What can we do to remedy, you ask? Well we can start by thinking about what we do before we do it and putting ourselves into the other persons shoes. How would you expression if you are working at McDonalds and you make this huge bag of food and give it to the wrong car. Then the next car pulls up waiting for its food and you realize what happened, so you explain it to the person and rush to make some more food.

Honesty :: essays research papers

Essay on HonestyYou pull up to the second window at the McDonaldss drive-through to pick up the shake you effective ordered and paid for, and the mortal working there hands you a huge bag of food while asking you if this is what you ordered. Do you A function Yes and take the food or B Answer No and tell him/her that you only paid for a shake? Yes this really did happen to me. What did I do? Believe it or not, I did the honest thing and gave the food back. But the real question is what would a majority of Americans youth do in a similar situation. There are two potentially dishonest acts in this situation, double-dealing and stealing. In my opinion most high coach kids are not above lying and/or stealing. The reason this is true is simply that many of todays parents are not above lying and/or stealing. So after observing people that hold a high place of respect do things unmoral like this, their conscience says to itself, Okay, lying and/or stealing is not really that bad, and is acceptable to my parents. A majority of Americans youth today are morally confused, due to the un-honorable actions of their parents. 1984, by George Orwell, shows an example of un-honorable actions of parents, rubbing clear up on their children. About 99% of the population in this book, were uncaring robots. They would turn their best friend into the thought police at the drop of a hat.They get intot think for themselves, and therefore are robots. The children of 1984, were even worse because they would turn their own parents into the thought police, with no sense of shame, and they actually felt uplifted about their actions. This is a perfect example of the unmoral actions of the parents rubbing off on their children. This could be the fate of our country if we dont take parenting more seriously. If this design continues on its current course, we will have a society with no boundaries to govern life.What can we do to remedy, you ask? Well we can suck up by thinking about w hat we do before we do it and putting ourselves into the other persons shoes. How would you feel if you are working at McDonalds and you call for this huge bag of food and give it to the wrong car. Then the next car pulls up waiting for its food and you realize what happened, so you explain it to the person and rush to make some more food.

Hadoop

Its a platform managed under the apache software foundation and its an open source and its deal with big info with any data type structer semi structer or unstructers and give the result in very short time it allows to work with structured and unstructured data arrays of dimension from 10 to 100 gb and even more.V.Burunova and its structer is a group of clusters or one each of them contains groups of nodes too and each cluster has two type of node cry node and data node name node is a unique node on cluster and it knows any data block location on cluster and data node is the remining node in cluster and that have done by using a set of servers which called a cluster.Hadoop has two layers meet together first layer is mapreduce and it task is divided data processing across multiple servers and the second one is hadoop distributed file system hdfs and its task is storing data on multiple clusters and these data are separated as a set of blocks. Hadoop make sure the work is correct on clusters and it can notice and retrieve any error or failure for one or more of connecting nodes and by this way hadoop efforts increasing in core processing and memory size and high availability. Hadoop is usually used in a large cluster or a public cloud service such as yahoo.Facebook twitter and amazon hadeer mahmoud 2018 hadoops features Scalable Hadoop able to work with huge applications and it can run analyze store process distribute large amount of data across thousands of nodes and servers which handle thousands terabytes of data or more also it can add additional nodes to clusters and these servers work parallel. Hadoop better than traditional relational database systems because rdbms cant expatiate to deal with huge data.Single write multiple read the data on cluster can be read from multiple source at the same time data avalibility When data is sent to a data node that hadoop creates multiple copies of data on other nodes in the cluster to glide by data available if there a failure on one of nodes on cluster.

“Do the right thing” by Spike Lee Essay

I dearly love the demand and maintain that its one of the great pictures from the last 10 years. I dresst know what the director of this movie (Spike Lee) intended the moral to be, exactly my take on the film has incessantly been that NO ONE does the right thing, and this is the exemplary ele ment of the movie. The racial message about racial in plainlyice is very muddy and one that either race should see. The climax of the movie is very strong and deep. The heat is blazing, tensions are running high (especi all in ally racial ones), and under this kind of pressure no one be look ats according to common courtesy and decency. The unblemished film is a chain of uncontrolled outbursts of anger that lead to constantlyyones misery.The belief that race accounts for differences in human char act uponer or ability could be unlawful, so is the belief that a particular race is superior to others. Anyone can have a belief like that black, white, whatever. I am non about to obtain into this rhetoric that any race shoulders 100% of the blame for racism in America today. Indeed, simply racism is a belief, not an action. Sociologists clearly delineate between prejudices and acts of discrimination. One can be anti-Semite(a) (prejudice) and not act on it (discriminate). By the same token, one can discriminate against others and not hold racialist beliefs (prejudice). There is simply no way, short of telepathy, to determine if anyone is truly racist.One can easily assume that Adolf Hitler was a racist based on his publications and horrific actions, but there is absolutely no way to know for sure that Hitler *truly* hated Jews or simply used the hatred of Jews as a convenient means to attain power. Anyway, those in a position of power have more(prenominal) opportunities to act discriminatorily than those without, but I see no evidence to suggest that The Powers That Be are more *likely* to engage in such behaviors. As such, a discriminatory action by a powerles s person can be more effective than the lack of such an action by someone in power.Riots are NEVER true(a) pull up stakes of racism, but rather the violent, destructive impulses of citizens with no faith in the providedice system to take matters into their own hands. They are simply an opportunity for a misguided youth, unsupervised or uninstructed on issued of morality, to appease their violent appetites by destroying the livelihood of someone who is not exactly likethem. In every major example of the last 40 years in US, the violent howlerers were not good citizens who felt pushed to the breaking point by some act of in exclusivelyice, but degenerates whose prejudices against anyone with more money than they found an excuse in the politicized racial arguments to act out what they never truly cared to know was wrong (Heath & Petraitis, 1987). The provided result of a race riot is hatred, looting, and murder. It is not the answer to anything, and should never be treated as such .It is an insult to the millions of black citizens who seek to live their lives as normal, peaceful, observant citizens of the United States to associate them with the few degenerate thieves and murderers who commit race riots (Singer & Singer, 1986). Thats why Do the Right Thing has always touched its viewers. The ending turns a decent, fine comedy-drama into a vessel for class and race related hatred. I do believe in strength as a last esteem to protect ones self, or their personal freedoms, or in the case of a moral war. Just look at my sig reputation ending line. I do not in any way believe that the situation in Do the Right Thing presents a need for violence. It is scarce a bunch of tempered multitude retaliating against the brutality of the patrol by burning an innocent mans pizza shop down, apparently solitary(prenominal) because he was a white business owner. That is sad.I think, really, this films central theme if there really is one is the path black men in America today face as inspired by their most prominent leaders. Radio Rahiem is easily the wisest in the entire film as hes aware of the dichotomy and thus tries to balance his existence under twain directions fight the power constantly playing takes on an entire new meaning here as the film doesnt really know what the power is that PE regards us to fight. Rahiem knows though, its the self. Pretty amazing imagery. But on the other hand, he rarely speaks but instead relies on his radio to speak for him. Likewise, he doesnt understand his own rhetoric on the nature of love and hate. That made him as racist as any other character in the film, with the possible but unlikely exception of smiley, and brings his own expiration on himself.I wondered what would be the cops reactions if racial positions had beenreversed (ie a black mans pizzeria, a white man accidentally killed after fundamentally making a complete, hostile mess of himself, then resisting arrest etc) Would a white cops strangle a white man to death? Thats where racial issues arise. I was upset at the death of radio Rahiem, but just couldnt escape the fact that he had brought it on himself. No one deserves to become flat like that. But if he had avoided escalating a completely unnecessary confrontation by assaulting Sal, he wouldnt have died.He was responsible for his own death, just as Sal was responsible for the destruction of the pizzeria (very nearly his own death) when he destroyed Rahiems radio. Radio Raheem was pissed off, his whole existence was that radio. Sure he physically assaulted him, but he didnt say anything like, Ill kill you. Maybe if Radio said in an earlier scene Man Im gonna kill that irk bastard etc. Id be more apt to agree that Radio Rahiem intent was to kill Sal.technically Sal brought the destruction of the pizzeria on himself too, by (through the chain of events) not putting up pictures of brothers on the walls but it is his pizzeria and he was within his rights to do so. He yelled racist epithets which is a direct act of aggression and smashed someones property to pieces. Instead of destroying someones property, he should have called the police to escort Buggin out and Radio Rahim. Radio Rahiem was NOT within his rights when he entered the store and refused to turn his radio down. Of course Sal and Radio Rahiem are both racists, everyone in the film is. No one did the right thing in the end, but the unfortunate fact is that, in the final encounter with Radio Rahiem, Sal was just a little more right than Radio Rahiem. Imagine Radio Rahiem and Sal were both black (or white.) Imagine the ultimate reasons behind the clash were not racially based. Radio Rahiem is the aggressor, and because of this, ultimately audience sympathy would lie with Sal.Radio Raheem and Buggin bulge out were trying to bully an innocent business owner. It was Sals restaurant, if they did not like his regulations than they could leave, but he was entirely within his rights to demand for th em to either leave or turn off the music. He certainly gave fair warning, and he never ever tried to physically harm anyone until Radios attack. While it isunfortunate Radio died, he simply was not worth the destruction that was carried out in his name. I also find it mystifying that Mookie, supposedly the levelheaded character in the movie, was so superficial that he blamed Sal for Radios death. I cannot reconcile myself with the notion that Mookie throwing the trash can through the pizzeria window was even remotely doing the right thing. I sympathize a lot with Sal, but I also sympathize with Mookie.Sal also cared a lot about the black in Bastury, and was genuinely hurt when some of them turned against him. I leave vehemently argue that Sals character is not racist he drops an n-word at the end, but the man is watching his lifes work creation torched by arson at the hands of a group of African-Americans his outburst is understandable and forgivable. Vito, Lees Sister, and the ba by are as decent as people could be. Da Mayor is a good man who has made mistakes but is trying to change so at this point hes a good man trying to be a better man. He does drink too many beers with little money, though.One thing that always confused me about this film (although its one of my favorites) is why Mother Sister painfully screams noooo, when only a few minutes beforehand, she was right with the assemblage yelling burn it burn it it seems like a bit of a flaw to me, but I could be wrong. My guess is the shine it down Burn it down is with respect to the pizzeria. The noooo is with respect to radio Rahiems death. Lets assume that the film is about the cyclical nature of violence. Does Spike Lee( the director) think that all violence is bad or only certain violence is? After reading Martin Luther Kings quote I thought it was all violence after reading Malcolm Xs quote I got the message that some violence is ok. I know that Blacks have been prejudiced against for a foresig htful date, but I dont see how violence ever solved their problem. It seems to me that Martin Luther Kings non-violence approach ultimately did much more to make headway equality than Malcolm Xs approach of violence-sometimes-needed approach.The cops didnt necessarily care for Sal or anyone there. They didnt kill Rahiem because they wanted revenge. They did a right think by strangling Rahiem, but they should have weakened him enough to handcuff him and then have thrown him in the police car. I doubt either unify or stranglingwill ever equate to, to use your words, holding him in place until he calmed down. I doubt those are the only options law enforcement officers have. They shouldnt have killed him. It was an extreme use of force pure and simple.The key being that if as you say they were trying to prevent Sal from being chocked by a criminal than why didnt they release their choke hold on Radio Rahiem after he had let go of Sal? They kept choking him long after he was a threa t to anyone and it was obvious he himself was being choked to death. Why did they not throw him to the ground at that time and handcuff him? They didnt even try. In the film, Da Mayor says you gotta Do The Right Thing. Rahiem does not because he wont respect Sals wishes to turn off or turn down the radio (Also didnt respect Sals decision to represent only his culture in the pizzeria).Bugging Out is just a racist who knows nothing and wants to pretend to have a calling so he rides in on Radios coattails. Rahiem did the wrong thing and Sal did nothing wrong until he uttered the N-word. I dont think Sal meant it in that way. He was angry so he employ a characteristic of Radios boom box. The people were angry at Sal for saying the n-word but they didnt go against Sal. They got confused and yelled. Then the police came in and everything went up in flames. Obviously, a spark leads to a fire. The spark The police killing Rahiem. The Fire The mob. It was understandable for there to be a ri ot and it was understandable that they got angry at white men in general because they are black people and they live in an ugly area. But just because its understandable, doesnt mean its right.The name of the movie is Do The Right Thing. And to be honest, even though thats very straight and very literal, towards the end it becomes ironic. The moment that they could do the right thing, they did the worst thing of them all. And that riot could have been right but it went wrong. Their anger went in the wrong direction. Things just happen. Sals pizzeria going down in flames is symbolic of the fact that people just destroy each other. And in the end, the face of the oppressor (The white man) is thrown on every white body and someone with the face of the oppressor is oppressed.Well, theres a line (Not from this movie) that goes You become the monster so the monster will not break you. You become what you terrify you. And inthis case, the oppressed (The black community) gets so fed up (Thr oughout the entire movie, there is talk of there recently being a police brutality situation involving black civilians being killed) with being oppressed that they become what they hate and they oppress someone else Someone whos been more of a family member to them then most of their families has a different face than they do. He has the face of the monster, and they dont like past skin deep and treat him the way they should treat the people who do oppress them.And its painful and we dont know what to think. Im the least racist person in the world and Im also the person who is more annoyed than anyone with jokes being allowed to be made about white people and not about black people. I dont like going to the park and having some guy say, White boy, dont want none of this. It irritates me because I want plenty. Sometimes it gets so hard to hear all the unfairness and listen to a persons lack of ground for another. This film is just a day. Its the hottest day of the summer. You can do nothing, you can do something, or you can Do The Right Thing. You can. So do it.

Bag of Bones CHAPTER FIFTEEN

State your name for the record.Michael Noonan.Your cast upress?Derry is my permanent address, 14 Benton Street, just now I also maintain a home in TR-90, on Dark Score Lake. The mailing address is Box 832. The actual house is on route Forty-two, off highroad 68.Elmer Durgin, Kyra Devores guardian ad litem, waved a pudgy roll in front of his face, either to shoo away some troublesome worm or to rate me that was enough. I agreed that it was. I snarl rather akin the little girl in Our Town, who gave her address as Grovers Corner, New Hampshire, America, the Federal Hemisphere, the World, the Solar System, the Milky Way Galaxy, the Mind of God. Mostly I was nervous. Id reached the age of forty as yet a virgin in the ara of court proceedings, and although we were in the conference room of Durgin, Peters, and Jarrette on Bridge Street in Castle Rock, this was still a court proceeding.There was unitary mentionably odd detail to these festivities. The amanuensis wasnt using un matched of those keyboards-on-a-post that look like adding machines, further a Stenomask, a gadget which fit over the lower half of his face. I had seen them before, just now just in old black-and-white crime movies, the ones where Dan Duryea or lav Payne is always driving around in a Buick with portholes on the sides, looking grim and take in a Camel. Glancing over into the corner and seeing a guy who looked like the worlds oldest fighter-pilot was weird enough, except hearing perpetuallyything you verbalize immediately repeated in a muffled monotone was crimson weirder.Thank you, Mr. Noonan. My wife has read whole your books and says you atomic number 18 her favorite author. I just wanted to get that on the record. Durgin chuckled fatly. why not? He was a fat guy. Most fat people I like they pretend expansive natures to go with their expansive waist declinations. to a greater extentover thither is a subgroup which I see of as the Evil Little Fat Folks. You dont want to fuck with the ELFFS if you throne aid it they testament burn your house and deflower your dog if you give them half an excuse and a quarter of an opportunity. Few of them stand over fivesome-foot-two (Durgins height, I estimated), and m both are under five feet. They smile a lot, but their eyes dont smile. The Evil Little Fat Folks hate the whole world. Mostly they hate folks who muckle look blast the length of their bodies and still see their own feet. This included me, although just barely.Please thank your wife for me, Mr. Durgin. Im sure she could recommend one for you to start on.Durgin chuckled. On his right, Durgins ancillary a pretty young woman who looked approximately seventeen minutes out of law school chuckled. On my left, Romeo Bissonette chuckled. In the corner, the worlds oldest F- 111 pilot only(prenominal) went on muttering into his Stenomask.Ill wait for the big-screen version, he said. His eyes gave an ugly little gleam, as if he knew a feature fi lm had never been make from one of my books only a made-for-TV movie of Being Two that pulled ratings roughly equal to the National Sofa Refinishing Championships. I hoped that wed completed this chubby little fucks opinion of the pleasantries.I am Kyra Devores guardian ad litem, he said. Do you k without de demean what that means, Mr. Noonan?I believe I do.It means, Durgin rolled on, that Ive been appointed by Judge Rancourt to decide if I can where Kyra Devores scoop out interests lie, should a custody judgment become necessary. Judge Rancourt would not, in such an event, be requi red-faced to base his decision on my conclusions, but in many cases that is what happens.He looked at me with his hands folded on a blank lawful pad. The pretty assistant, on the some other hand, was scribbling madly. Perhaps she didnt trust the fighter-pilot. Durgin looked as if he expected a round of applause.Was that a chief, Mr. Durgin? I asked and Romeo Bissonette delivered a light, practice d chip to my ankle. I didnt read to look at him to know it wasnt an accident.Durgin pursed lips so unflurried and damp that he looked as if he were wearing a clear gloss on them. On his shining pate, roughly two dozen strands of bull were combed in smooth little arcs. He gave me a patient, measuring look. Behind it was all the intransigent ugliness of an Evil Little Fat Folk. The pleasantries were over, all right. I was sure of it.No, Mr. Noonan, that was not a question. I simply estimate you efficacy like to know why weve had to ask you to come away from your agreeable lake on such a pleasant morning. Perhaps I was wrong. this instant, if There was a peremptory knock on the door, followed by your friend and his, George Footman. To mean solar day Cleveland day-by-day had been replaced by a khaki Deputy Sheriffs uniform, complete with Sam Browne belt and sidearm. He helped himself to a good look at the assistants bustline, displayed in a blue silk blouse, so handed her a p amphlet and a cassette tape recorder. He gave me one brief gander before leaving. I remember you, buddy, that glance said. The smartass writer, the jazzy date.Romeo Bissonette tipped his head toward me. He used the side of his hand to bridge the gap between his mouth and my ear. Devores tape, he said.I nodded to show I unders in additiond, so turned to Durgin again.Mr. Noonan, youve met Kyra Devore and her nonplus, Mary Devore, choosent you?How did you get Mattie out of Mary, I wondered . . . and therefore knew, just as I had known well-nigh the white shorts and halter top. Mattie was how Ki had stolon tried to say Mary.Mr. Noonan, are we keeping you up?Theres no need to be sarcastic, is in that location? Bissonette asked. His tone was mild, but Elmer Durgin gave him a look which suggested that, should the ELFFS imitate in their goal of world domination, Bissonette would be aboard the first gulag-bound boxcar.Im sorry, I said before Durgin could reply. I just got derailed th ere for a second or two.New story idea? Durgin asked, smiling his glossy smile. He looked like a swamp-toad in a sportcoat. He turned to the old jet pilot, told him to come down that last, and then repeated his question nearly Kyra and Mattie.Yes, I said, I had met them.Once or more than once?More than once.How many times lay down you met them?Twice. nourish you also spoken to Mary Devore on the phone?Already these questions were moving in a direction that made me uncomfortable.Yes.How many times?Three times. The third gear had come the day before, when she had asked if I would join her and canful Storrow for a picnic lunch on the town common after my deposition. Lunch right there in the marrow of town before God and eitherbody . . . although, with a New York lawyer to play chaperone, what harm in that?Have you spoken to Kyra Devore on the mobilize?What an odd question Not one anybody had prepared me for, either. I supposed that was at least conk outly why he had asked it .Mr. Noonan?Yes, Ive spoken to her once.Can you divide us the nature of that conference?Well . . . I looked doubtfully at Bissonette, but there was no help there. He obviously didnt know, either. Mattie Pardon me? Durgin leaned advancing as much as he could. His eyes were intent in their pink pockets of flesh. Mattie?Mattie Devore. Mary Devore.You mobilize her Mattie?Yes, I said, and had a wild impulse to add In bed In bed I call her that Oh Mattie, dont stop, dont stop, I cry Its the name she gave me when she introduced herself. I met her We may get to that, but right now Im interested in your telephone confabulation with Kyra Devore. When was that?It was yesterday.July ninth, 1998.Yes.Who placed that call?Ma . . . Mary Devore. Now hell ask why she called, I thought, and Ill say she wanted to have yet another sex marathon, foreplay to consist of feeding each other chocolate-dipped strawberries while we look at pictures of naked malformed dwarves. How did Kyra Devore happen to peach to you?She asked if she could. I heard her saying to her mother that she had to tell me something.What was it she had to tell you?That she had her first bubble bath.Did she also say she coughed?I was quiet, looking at him. In that issue I understood why people hate lawyers, especially when theyve been dusted over by one whos good at the job.Mr. Noonan, would you like me to repeat the question?No, I said, wondering where hed gotten his information. Had these bastards tapped Matties phone? My phone? Both? Perhaps for the first time I understood on a gut level what it must be like to have half a billion dollars. With that much dough you could tap a lot of telephones. She said her mother compacted bubbles in her face and she coughed. But she was Thank you, Mr. Noonan, now lets turn to Let him finish, Bissonette said. I had an idea he had already taken a bigger part in the proceedings than he had expected to, but he didnt seem to mind. He was a sleepy-looking man with a bl oodhounds mournful, trustworthy face. This isnt a courtroom, and youre not cross-examining him.I have the little girls public assistance to think of, Durgin said. He sounded both pompous and humble at the same time, a combination that went together like chocolate sauce on creamed corn. Its a responsibility I take very seriously. If I seemed to be badgering you, Mr. Noonan, I apologize.I didnt bother accepting his apology that would have made us both phonies. All I was going to say is that Ki was laughing when she said it. She said she and her mother had a bubble-fight. When her mother came hold on, she was laughing, too.Durgin had opened the folder Footman had brought him and was paging quick through it while I spoke, as if he werent hearing a word. Her mother . . . Mattie, as you call her.Yes. Mattie as I call her. How do you know round our private telephone conversation in the first place?Thats none of your business, Mr. Noonan. He selected a single sheet of paper, then clos ed the folder. He held the paper up briefly, like a doctor studying an X-ray, and I could see it was covered with single-spaced typing. Lets turn to your initial coming upon with Mary and Kyra Devore. That was on the quaternate of July, wasnt it?Yes. Durgin was nodding. The morning of the Fourth. And you met Kyra Devore first.Yes.You met her first because her mother wasnt with her at that time, was she?Thats a badly phrased question, Mr. Durgin, but I guess the answer is yes.Im flattered to have my grammar rectify by a man whos been on the bestseller lists, Durgin said, smiling. The smile suggested that hed like to see me sitting next to Romeo Bissonette in that first gulag-bound boxcar. Tell us active your meeting, first with Kyra Devore and then with Mary Devore. Or Mattie, if you like that better.I told the story. When I was finished, Durgin affectionatenessed the tape histrion in front of him. The nails of his pudgy fingers looked as glossy as his lips.Mr. Noonan, you coul d have run Kyra over, isnt that true?Absolutely not. I was going thirty-five thats the urge on limit there by the store. I apothegm her in raft of time to stop.Suppose you had been coming the other way, though heading north instead of south. Would you still have seen her in plenty of time?That was a fairer question than some of his others, actually. Someone coming the other way would have had a far shorter time to react. alleviate . . .Yes, I said.Durgin went up with the eyebrows. Youre sure of that?Yes, Mr. Durgin. I king have had to come down a little harder on the brakes, but At thirty-five.Yes, at thirty-five. I told you, thats the urge limit -on that particular stretch of Route 68. Yes, you told me that. You did. Is it your experience that most people obey the speed limit on that part of the road?I havent spent much time on the TR since 1993, so I cant Come on, Mr. Noonan this isnt a scene from one of your books. Just answer my questions, or well be here all morni ng.Im doing my best, Mr. Durgin.He sighed, put-upon. Youve owned your place on Dark Score Lake since the eighties, havent you? And the speed limit around the Lakeview General Store, the post office, and Dick Brookss general Garage whats called The sexual union liquidation hasnt changed since then, has it?No, I admitted.Returning to my schoolmaster question, then in your observation, do most people on that stretch of road obey the thirty-five-mile-an-hour limit?I cant say if its most, because Ive never done a traffic survey, but I guess a lot dont.Would you like to hear Castle County Sheriffs Deputy Footman testify on where the greatest number of swiftness tickets are given out in TR-90, Mr. Noonan?No, I said, quite honestly.Did other vehicles pass you while you were speaking first with Kyra Devore and then with Mary Devore?Yes.How many?I dont know exactly. A couple.Could it have been three?I guess.Five?No, probably not so many.But you dont know, exactly, do you?Because Kyra Devore was upset.Actually she had it together pretty headspring for a Did she cry in your presence?Well . . . yes.Did her mother make her cry?Thats unfair.As unfair as allowing a three-year-old to go strolling down the middle of a busy highway on a holiday morning, in your opinion, or perhaps not quite as unfair as that?Jeepers, lay off, Mr. Bissonette said mildly. There was distress on his bloodhounds face.I withdraw the question, Durgin said.Which one? I asked.He looked at me tiredly, as if to say he had to put up with assholes like me all the time and he was used to how we behaved. How many cars went by from the time you picked the child up and carried her to safety to the time when you and the Devores parted company?I hated that carried her to safety bit, but even as I formulated my answer, the old guy was muttering the question into his Stenomask. And it was in fact what I had done. There was no getting around it.I told you, I dont know for sure.Well, give me a guesstimate.Gu esstimate. One of my all-time least favorite words. A Paul Harvey word. There might have been three.Including Mary Devore herself?. Driving a He consulted the paper hed taken from the folder. a 1982 Jeep Scout?I thought of Ki saying Mattie go fast and understood where Durgin was heading now. And there was nothing I could do about it.Yes, it was her and it was a Scout. I dont know what year.Was she driving below the posted speed limit, at the posted speed limit, or above the posted speed limit when she passed the place where you were standing with Kyra in your arms?Shed been doing at least fifty, but I told Durgin I couldnt say for sure. He urged me to try I know you are unfamiliar with the hangmans knot, Mr. Noonan, but Im sure you can make one if you rattling work at it and I declined as politely as I could.He picked up the paper again. Mr. Noonan, would it surprise you to know that two witnesses Richard Brooks, Junior, the owner of Dicks All-Purpose Garage, and Royce Merr ill, a retired carpenter claim that Mrs. Devore was doing well over thirty-five when she passed your location?I dont know, I said. I was concerned with the little girl.Would it surprise you to know that Royce Merrill estimated her speed at sixty miles an hour?Thats ridiculous. When she hit the brakes she would have skidded sideways and landed upside down in the ditch.The skid-marks measured by Deputy Footman evoke a speed of at least fifty miles an hour, Durgin said. It wasnt a question, but he looked at me almost roguishly, as if inviting me to struggle a little more and sink a little deeper into this nasty pit. I said nothing. Durgin folded his pudgy little hands and leaned over them toward me. The roguish look was gone.Mr. Noonan, if you hadnt carried Kyra Devore to the side of the road if you hadnt deliver her mightnt her own mother have run her over?Here was the genuinely loaded question, and how should I answer it? Bissonette was certainly not flashing any encouraging s ignals he seemed to be trying to make meaningful eye-contact with the pretty assistant. I thought of the book Mattie was reading in tandem with Bartleby Silent Witness, by Richard North Patterson. Unlike the Grisham brand, Pattersons lawyers almost always seemed to know what they were doing. Objection, Your honor, calls for speculation on the part of the witness.I shrugged. Sorry, counsellor, cant say left my crystal ball home.Again I saw the ugly flash in Durgins eyes. Mr. Noonan, I can assure you that if you dont answer that question here, you are apt to be called back from Malibu or Fire Island or wherever it is youre going to write your next opus to answer it later on.I shrugged. Ive already told you I was concerned with the child. I cant tell you how fast the mother was going, or how good Royce Merrills vision is, or if Deputy Footman even measured the right set of skid-marks. Theres a whole bunch of rubber on that part of the road, I can tell you. Suppose she was going fifty ? Even fifty-five, lets say that. Shes twenty-one years old, Durgin. At the age of twenty-one, a persons driving skills are at their peak. She probably would have swerved around the child, and easily.I think thats quite enough.Why? Because youre not getting what you wanted? Bissonettes shoe clipped my ankle again, but I ignored it. If youre on Kyras side, why do you sound as though youre on her terrificfathers?A baleful little smile touched Durgins lips. The winning that says Okay, smart guy, you want to play? He pulled the tape-recorder a little closer to him. Since you have mentioned Kyras grandfather, Mr. Maxwell Devore of Palm Springs, lets talk about him a little, shall we?Its your show.Have you ever spoken with Maxwell Devore?Yes.In person or on the phone?Phone. I thought about adding that he had somehow gotten hold of my unlisted number, then remembered that Mattie had, too, and decided to keep my mouth shut on that subject.When was this?Last Saturday night. The night of th e Fourth. He called while I was watching the fireworks.And was the subject of your conversation that mornings little imperil? As he asked, Durgin reached into his pocket and brought out a cassette tape. There was an splashy quality to this gesture in that moment he looked like a parlor magician showing you both sides of a silk handkerchief. And he was bluffing. I couldnt be sure of that . . . and yet I was. Devore had taped our conversation, all right that underhum really had been too loud, and on some level Id been aware of that fact even while I was talking to him and I thought it really was on the cassette Durgin was now slotting into the cassette fake . . . but it was a bluff.I dont recall, I said.Durgins hand froze in the act of snapping the cassettes transparent loading panel shut. He looked at me with frank disbelief . . . and something else. I thought the something else was surprised anger.You dont recall? Come now, Mr. Noonan. Surely writers train themselves to recall conversations, and this one was only a week ago. Tell me what you talked about.I really cant say, I told him in a stolid, colorless voice. For a moment Durgin looked almost panicky. Then his features smoothed. One polished fingernail slipped back and forth over keys marked REW, FF, PLAY, and REC. How did Mr. Devore begin the conversation? he asked.He said hello, I said mildly, and there was a short muffled sound from tardily the Stenomask. It could have been the old guy alter his throat it could have been a suppressed laugh.Spots of color were blooming in Durgins cheeks. After hello? What then?I dont recall.Did he ask you about that morning?I dont recall.Didnt you tell him that Mary Devore and her daughter were together, Mr. Noonan? That they were together picking flowers? Isnt that what you told this worried grandfather when he inquired about the incident which was the talk of the township that Fourth of July?Oh boy, Bissonette said. He raised one hand over the table, then touch ed the palm with the fingers of the other, do a refs T. Time out.Durgin looked at him. The flush in his cheeks was more pronounced now, and his lips had pulled back enough to show the tips of small, neatly capped teeth. What do you want? he almost snarled, as if Bissonette had just dropped by to tell him about the Mormon Way or perhaps the Rosicrucians.I want you to stop leading this guy, and I want that whole thing about picking flowers in love from the record, Bissonette said.Why?Durgin snapped. Because youre trying to get stuff on the record that this witness wont say. If you want to break here for awhile so we can make a conference call to Judge Rancourt, get his opinion I withdraw the question, Durgin said. He looked at me with a kind of helpless, surly rage. Mr. Noonan, do you want to help me do my job?I want to help Kyra Devore if I can, I said.Very well. He nodded as if no distinction had been made. Then please tell me what you and Maxwell Devore talked about.I cant recal l. I caught his eyes and held them. Perhaps, I said, you can refresh my recollection.There was a moment of silence, like that which sometimes strikes a high-stakes poker secret plan just after the last of the bets have been made and just before the players show their hands. Even the old fighter-pilot was quiet, his eyes unblinking above the mask. Then Durgin pushed the cassette player aside with the heel of his hand (the set of his mouth said he felt about it just then as I a good deal felt about the telephone) and went back to the morning of July Fourth. He never asked about my dinner with Mattie and Ki on Tuesday night, and never returned to my telephone conversation with Devore the one where I had said all those awkward and easily disprovable things.I went on answering questions until eleven-thirty, but the interview really ended when Durgin pushed the tape-player away with the heel of his hand. I knew it, and Im pretty sure he did, too.Mike Mike, over hereMattie was waving fro m one of the tables in the picnic area behind the town commons bandstand. She looked vibrant and happy. I waved back and made my way in that direction, weaving between little kids playing tag, skirting a couple of teenagers making out on the grass, and ducking a Frisbee which a leaping German shepherd caught smartly.There was a tall, skinny redhead with her, but I barely got a chance to notice him. Mattie met me while I was still on the gravel path, put her arms around me, hugged me it was no prudey little ass-poking-out hug, either and then kissed me on the mouth hard enough to push my lips against my teeth. There was a hearty smack when she disengaged. She pulled back and looked at me with undisguised delight. Was it the biggest kiss youve ever had?The biggest in at least four years, I said. pull up stakes you settle for that? And if she didnt step away from me in the next few seconds, she was going to have physical proof of how much I had enjoyed it.I guess Ill have to. She tu rned to the redheaded guy with a funny kind of defiance. Was that all right?Probably not, he said, but at least youre not presently in view of those old boys at the All-Purpose Garage. Mike, Im John Storrow. Nice to meet you in person.I liked him at once, maybe because Id come upon him urbane in his three-piece New York suit and primly setting out paper plates on a picnic table while his curly red hair blew around his head like kelp. His skin was fair and freckled, the kind which would never tan, only burn and then peel in great eczema-like patches. When we shook, his hand seemed to be all knuckles. He had to be at least thirty, but he looked Matties age, and I guessed it would be another five years before he was able to get a drink without showing his drivers license.Sit down, he said. Weve got a five-course lunch, courtesy of Castle Rock Variety grinders, which are for some obscure reason called Italian sandwiches up here . . . mozzarella burns . . . garlic fries . . . Twink ies.Thats only four, I said.I forgot the soft-drink course, he said, and pulled three yen-neck bottles of SOK birch beer out of a brown hairgrip. Lets eat. Mattie runs the library from two to eight on Fridays and Saturdays, and this would be a bad time for her to be missing work.How did the readers circle go last night? I asked. Lindy Briggs didnt eat you alive, I see.She laughed, clasped her hands, and shook them over her head. I was a hit An absolute smashola I didnt dare tell them I got all my best insights from you Thank God for small favors, Storrow said. He was freeing his own sandwich from its string and butcher-paper wrapping, doing it carefully and a little dubiously, using just the tips of his fingers. so I said I looked in a couple of books and found some leads there. It was sort of wonderful. I felt like a college kid.Good.Bissonette? John Storrow asked. Wheres he? I never met a guy named Romeo before.Said he had to go right back to Lewiston. Sorry.Actually its best we stay small, at least to begin with. He bit into his sandwich they come tucked into long sub rolls and looked at me, surprised. This isnt bad.Eat more than three and youre hooked for life, Mattie said, and chomped heartily into her own.Tell us about the depo, John said, and while they ate, I talked. When I finished, I picked up my own sandwich and played a little catch-up. Id forgotten how good an Italian can be sweet, sour, and oily all at the same time. Of course nothing that relishs that good can be healthy thats a given. I suppose one could formulate a similar postulate about full-body hugs from young girls in legal trouble.Very interesting, John said. Very interesting indeed. He took a mozzarella stick from its grease-stained bag, broke it open, and looked with a kind of fascinated horror at the clotted white gunk inside. great deal up here eat this? he asked.People in New York eat fish-bladders, I said. Raw.Touch? He dipped a piece into the plastic container of spaghett i sauce (in this context it is called cheese-dip in western Maine), then ate it.Well? I asked.Not bad. They ought to be a lot desirouster, though.Yes, he was right about that. Eating cold mozzarella sticks is a little like eating cold snot, an observation I thought I would keep to myself on this beautiful midsummer Friday.If Durgin had the tape, why wouldnt he play it? Mattie asked. I dont understand.John stretched his arms out, cracked his knuckles, and looked at her benignly. Well probably never know for sure, he said.He thought Devore was going to drop the suit it was in every line of his body-language and every inflection of his voice. That was hopeful, but it would be good if Mattie didnt allow herself to become too hopeful. John Storrow wasnt as young as he looked, and probably not as guileless, either (or so I fervently hoped), but he was young. And neither he nor Mattie knew the story of Scooter Larribees sled. Or had seen Bill Deans face when he told it.Want to hear some possibilities?Sure, I said.John put down his sandwich, wiped his fingers, and then began to tick off points. First, he made the call. Taped conversations have a highly dubious value under those circumstances. Second, he didnt exactly come off like Captain Kangaroo, did he?No.Third, your fabrication impugns you, Mike, but not really very much, and it doesnt impugn Mattie at all. And by the way, that thing about Mattie pushing bubbles in Kyras face, I love that. If thats the best they can do, they better give it up right now. Last and this is where the truth probably lies I think Devores got Nixons Disease.Nixons Disease? Mattie asked.The tape Durgin had isnt the only tape. Cant be. And your father-in-law is afraid that if he introduces one tape made by whatever system hes got in Warringtons, we might subpoena all of them. And Id damn well try.She looked bewildered. What could be on them? And if its bad, why not just destroy them? maybe he cant, I said. Maybe he needs them for other reasons.It doesnt really matter, John said. Durgin was bluffing, and thats what matters. He hit the heel of his hand lightly against the picnic table. I think hes going to drop it. I really do.Its too early to start thinking like that, I said at once, but I could tell by Matties face shining more brightly than ever that the damage was done.Fill him in on what else youve been doing, Mattie told John. Then Ive got to get to the library.Where do you entrust Kyra on your workdays? I asked.Mrs. Cullums. She lives two miles up the Wasp Hill Road. Also in July theres VBS from ten until three. Thats Vacation Bible School. Ki loves it, especially the singing and the flannel-board stories about Noah and Moses. The bus drops her off at Arlenes, and I pick her up around quarter of nine. She smiled a little wistfully. By then shes usually fast dozy on the couch.John held forth for the next ten minutes or so. He hadnt been on the case long, but had already started a lot of balls rolling. A f ellow in California was gathering facts about Roger Devore and Morris Ridding (gathering facts sounded so much better than snooping). John was particularly interested in learning about the quality of Roger Devores relations with his father, and if Roger was on record concerning his little niece from Maine. John had also mapped out a campaign to learn as much as assertable about Max Devores movements and activities since hed come back to TR-90. To that end he had the name of a private investigator, one recommended by Romeo Bissonette, my rent-a-lawyer.As he spoke, paging rapidly through a little notebook he drew from the inside pocket of his suitcoat, I remembered what hed said about Lady Justice during our telephone conversation Slap some handcuffs on that broads wrists and some tape over her mouth to go along with the blindfold, rape her and roll her in the mud. That was maybe a bit too strong for what we were doing, but I thought at the very least we were shoving her around a lit tle. I imagined poor Roger Devore up on the stand, having flown three thousand miles in order to be questioned about his sexual preferences. I had to keep reminding myself that his father had put him in that position, not Mattie or me or John Storrow.Have you gotten any closer to a meeting with Devore and his chief legal advisor? I asked.Dont know for sure. The line is in the water, the offer is on the table, the pucks on the ice, pick your favorite metaphor, mix em and match em if you desire.Got your irons in the fire, Mattie said.Your checkers on the board, I added.We looked at each other and laughed. John regarded us bittersweetly, then sighed, picked up his sandwich, and began to eat again.You really have to meet him with his lawyer more or less dancing attendance? I asked.Would you like to win this thing, then discover Devore can do it all again base on unethical behavior by Mary Devores legal resource? John returned.Dont even joke about it Mattie cried.I wasnt joking, John s aid. It has to be with his lawyer, yes. I dont think its going to happen, not on this trip. I havent even got a look at the old cockuh, and I have to tell you my curiosity is killing me.If thats all it takes to make you happy, show up behind the catcher at the softball field next Tuesday evening, Mattie said. Hell be there in his fancy wheelchair, laughing and clapping and sucking his damned old oxygen every fifteen minutes or so.Not a bad idea, John said. I have to go back to New York for the weekend Im leaving aprs Osgood but maybe Ill show up on Tuesday. I might even bring my glove. He began clearing up our litter, and once again I thought he looked both prissy and endearing at the same time, like Stan Laurel wearing an apron. Mattie eased him aside and took over.No one ate any Twinkles, she said, a little sadly.Take them home to your daughter, John said.No way. I dont let her eat stuff like this. What kind of mother do you think I am? She saw our expressions, replayed what sh ed just said, then burst out laughing. We joined her.Matties old Scout was parked in one of the slant spaces behind the war memorial, which in Castle Rock is a World War I soldier with a generous helping of birdshit on his pie-dish helmet. A spotless Taurus with a Hertz decal above the inspection sticker was parked next to it. John tossed his briefcase reassuringly thin and not very ostentatious into the back seat.If I can make it back on Tuesday, Ill call you, he told Mattie. If Im able to get an appointment with your father-in-law through this man Osgood, I will also call you.Ill buy the Italian sandwiches, Mattie said.He smiled, then grasped her arm in one hand and mine in the other. He looked like a newly ordained minister getting ready to marry his first couple.You two talk on the telephone if you need to, he said, always remembering that one or both lines may be tapped. Meet in the market if you happen to. Mike, you might feel a need to drop by the local library and check out a book.Not until you renew your card, though, Mattie said, giving me a demure glance.But no more visits to Matties trailer. Is that understood?I said yes she said yes John Storrow looked unconvinced. It made me wonder if he was seeing something in our faces or bodies that shouldnt be there.They are committed to a line of onrush which probably isnt going to work, he said. We cant risk giving them the chance to change course. That means innuendos about the two of you it also means innuendos about Mike and Kyra.Matties take aback expression made her look twelve again. Mike and Kyra What are you talking about?Allegations of child molestation thrown up by people so desperate theyll try anything.Thats ridiculous, she said. And if my father-in-law wanted to sling that kind of mud John nodded. Yes, wed be obligated to sling it right back. Newspaper coverage from semivowel to coast would follow, maybe even Court TV, God bless and save us. We want none of that if we can avoid it. Its not good for the grownups, and its not good for the child. Now or later.He bent on(p) and kissed Matties cheek.Im sorry about all this, he said, and he did sound genuinely sorry. Custodys just this way.I think you remonstrate withed me. Its just that . . . the idea someone might make a thing like that up just because there was no other way for them to win . . . Let me warn you again, he said. His face came as close to grim as its young and good-natured features would probably allow. What we have is a very rich man with a very shaky case. The combination could be like working with old dynamite.I turned to Mattie. Are you still worried about Ki? Still feel shes in danger?I saw her think about hedging her response out of plain old Yankee reserve, quite apt(predicate) and then deciding not to. Deciding, perhaps, that hedging was a luxury she couldnt afford.Yes. But its just a feeling, you know.John was frowning. I supposed the idea that Devore might go back to extralegal means of obtaining what he wanted had occurred to him, as well. Keep your eye on her as much as you can, he said. I respect intuition. Is yours based on anything concrete?No, Mattie answered, and her quick glance in my direction asked me to keep my mouth shut. Not really. She opened the Scouts door and tossed in the little brown bag with the Twinkies in it she had decided to keep them after all. Then she turned to John and me with an expression that was close to anger. Im not sure how to follow that advice, anyway. I work five days a week, and in August, when we do the microfiche update, itll be six. Right now Ki gets her lunch at Vacation Bible School and her dinner from Arlene Cullum. I see her in the mornings. The rest of the time . . . I knew what she was going to say before she said it the expression was an old one. . . . shes on the TR.I could help you retrieve an au pair, I said, thinking it would be a hell of a lot cheaper than John Storrow.No, they said in such perfect unison tha t they glanced at each other and laughed. But even while she was laughing, Mattie looked tense and unhappy.Were not going to leave a paper trail for Durgin or Devores custody group to exploit, John said. Who pays me is one thing. Who pays Matties child-care help is another.Besides, Ive taken enough from you, Mattie said. More than I can sleep easy on. Im not going to get in any deeper just because Ive been having megrims. She climbed into the Scout and closed the door.I rested my hands on her open window. Now we were on the same level, and the eye-contact was so strong it was disconcerting. Mattie, I dont have anything else to spend it on. Really.When it comes to Johns fee, I accept that. Because Johns fee is about Ki. She put her hand over mine and squeezed briefly. This other is about me. All right?Yeah. But you need to tell your babysitter and the people who run this Bible thing that youve got a custody case on your hands, a potentially bitter one, and Kyras not to go anywhere w ith anyone, even someone they know, without your say-so.She smiled. Its already been done. On Johns advice. Stay in touch, Mike. She lifted my hand, gave it a hearty smack, and drove away.What do you think? I asked John as we watched the Scout blow oil on its way to the new Prouty Bridge, which spans Castle Street and spills outbound traffic onto Highway 68.I think its grand she has a well-heeled benefactor and a smart lawyer, John said. He paused, then added But Ill tell you some-thing she somehow doesnt feel lucky to me at all. Theres a feeling I get . . . I dont know . . . That theres a cloud around her you cant quite see.Maybe. Maybe thats it. He raked his hands through the restless stilt of his red hair. I just know its something sad.I knew exactly what he meant . . . except for me there was more. I wanted to be in bed with her, sad or not, right or not. I wanted to feel her hands on me, tugging and pressing, patting and stroking. I wanted to be able to smell her skin and tas te her hair. I wanted to have her lips against my ear, her breath tickling the fine hairs within its cup as she told me to do what I wanted, whatever I wanted.I got back to Sara Laughs shortly before two oclock and let myself in, thinking about nothing but my study and the IBM with the Courier ball. I was writing again writing. I could still hardly believe it. Id work (not that it felt much like work after a four-year layoff) until maybe six oclock, swim, then go down to the Village Cafe for one of Buddys cholesterol-rich specialties.The moment I stepped through the door, Bunters bell began to ring stridently. I stopped in the foyer, my hand frozen on the knob. The house was hot and bright, not a shadow anywhere, but the gooseflesh forming on my arms felt like midnight.Whos here? I called. The bell stopped ringing. There was a moment of silence, and then a woman shrieked. It came from everywhere, pouring out of the sunny, mote-laden air like sweat out of hot skin. It was a scream o f outrage, anger, grief . . . but mostly, I think, of horror. And I screamed in response. I couldnt help it. I had been frightened standing in the dark cellar stairwell, listening to the unseen fist crush on the insulation, but this was far worse.It never stopped, that scream. It faded, as the childs sobs had faded faded as if the person screaming was being carried rapidly down a long corridor and away from me.At last it was gone.I leaned against the bookcase, my palm pressed against my tee-shirt, my heart galloping beneath it. I was gasping for breath, and my muscles had that queer exploded feel they get after youve had a bad scare.A minute passed. My heartbeat gradually slowed, and my breathing slowed with it. I straightened up, took a tottery step, and when my legs held me, took two more. I stood in the kitchen doorway, looking across to the live room. Above the fireplace, Bunter the moose looked glassily back at me. The bell around his neck hung still and chimeless. A hot sunp oint glowed on its side. The only sound was that stupid Felix the toss clock in the kitchen.The thought nagging at me, even then, was that the screaming woman had been Jo, that Sara Laughs was being haunted by my wife, and that she was in pain. Dead or not, she was in pain.Jo? I asked quietly. Jo, are you The sobbing began again the sound of a terrified child. At the same moment my mouth and nose once more change with the iron taste of the lake. I put one hand to my throat, gagging and frightened, then leaned over the sink and spat. It was as it had been before instead of voiding a jet of water, nothing came out but a little spit. The waterlogged feeling was gone as if it had never been there.I stayed where I was, grasping the counter and bent over the sink, probably looking like a drunk who has finished the party by upchucking most of the nights bottled cheer. I felt like that, too stupid(p) and bleary, too overloaded to really understand what was going on.At last I straigh tened up again, took the towel folded over the dishwashers handle, and wiped my face with it. There was tea in the fridge, and I wanted a tall, ice-choked glass of it in the worst way. I reached for the doorhandle and froze.The fruit and vegetable magnets were drawn into a circle again. In the center was thishelp im drownThats it, I thought. Im getting out of here. Right now. Today.Yet an hour later I was up in my stifling study with a glass of tea on the desk beside me (the cubes in it long since melted), dressed only in my bathing trunks and lost in the world I was making the one where a private detective named Andy Drake was trying to prove that John Shackleford was not the serial killer nicknamed Baseball Cap.This is how we go on one day at a time, one meal at a time, one pain at a time, one breath at a time. Dentists go on one root-canal at a time boat-builders go on one hull at a time. If you write books, you go on one page at a time. We turn from all we know and all we fear. We study catalogues, watch football games, choose Sprint over AT. We count the birds in the sky and will not turn from the window when we hear the footsteps behind us as something comes up the hall we say yes, I agree that clouds often look like other things fish and unicorns and men on horseback but they are really only clouds. Even when the lightning flashes inside them we say they are only clouds and turn our attention to the next meal, the next pain, the next breath, the next page. This is how we go on.

Does the No Child Left Behind Act Meets its Objectives? Essay

Introduction to the StudySigned into law by President George W. Bush last January 8, 2002, the No shaver leave dirty dog Act or NCLB operate has been the latest and is considered as the most momentous and major initiative in the Federal education policy. It is a revision of the antecedent Elementary and Secondary Education Act more nonably known as the ESEA commoti sensationd on 1965. The laws enactment is based upon the general single-valued function of ensuring that every tiddler studying in Americas public schools volition be able to reach the standards of learning train upon and common to wherever state the child resides.The primary goals of this act aside from reaching high quality of education is to excel primarily in reading proficiency and numeral skills by the end of 2013-2014. Specific eachy, it intends to increase reading comprehension and proficiency of all third grade students by the same stratum. It also wishes to improve the proficiency of all limited Eng lish speakers. The act also requires that by the year 2005 to 2006, all teachers in the United States Public schools shall be highly qualified.This government agency that all teachers shall pass the minimum qualifications set by the act which includes, a bachelors degree, a full state certification and demonstration of capable-matter competency for each subject taught and a report of the teachers progress in the annual report cards (Paige, 3). This paper intends to dwell into the targets set by the act and to emotional state deeply on its intensity, perceived flaws and possible reforms. In its six year of existence, the law has generated both praise and criticism from the general public. The efficiency of the act has since been debated. Its effectiveness is questioned mainly due to the lack of budget and resources, poor implementation and manipulation of results.The NCLB looks forward in helping the different States in strengthening the reading political platforms from grades 3 to 8, creating charter schools, establishing before and/or after school programs, developing professional and high quality education through teachers prepargondness and agnatic participation. For the states to receive federal funding they are required by the NCLB Act to create ways of assessing the basic skills of students in certain grades. With this regard, the standards of education is not set by the national government or authority, instead, it is based upon individual criteria of each states.Statement of the ProblemAs of the moment in that respect are several controversies skirt the effectiveness of the NCLB act even after studies and results of research shows an increase in reading proficiency and mathematical skills of the students in American public schools. The main objective of this research project is to try to understand if the NCLB act is meeting its goals.Background of the problemIt is believed that in the six years since the enactment of the NCLB act it has so o ff the beaten track(predicate) produces problems on the issues on education rather than resolves them. The act is a federal effort to support the primary and secondary education in the United States (Paige, 1). Fundamentally, it is defined to accommodate the four-common-sense pillars accountability for results, an emphasis on doing what works based on scientific research, expanded parental options and expanded local control and accountability (Paige, 1).The act is funded upon the participation of the States on the program, this ought to reflect that the standards are set and enforced effectively. It is believed that by so doing, the States would enforce and tighten their standards to achieve the desired goals of the act. Those who cannot comply with the standards would need to brook a scientifically based research that will aim on developing a plan to turn around school (Paige, 2). The school that will be consider as in need of improvement will have to spend at least ten percent of their Title 1 funds to assist teachers (Paige, 2).Since the act provides a system of rewards and punishments for participating schools and states, issues regarding test scores manipulation has challenge the validity of practicing and participating in the act in general. To be able to determine the proficiency and skills of the students the States needs to give them a standardized exam. Given that the test is made by each State, on that point is a possibility that they will lower the standard of their test to be able to meet the standards set by the act.An opposite important issue that is being voice by a majority of critics involves the focus in achieving basic and technical skills mainly in Mathematics and English language. This might affect the ability of the child to explore other areas of education. Also, since the test is standardized in States, there is a problem regarding the skills and abilities of local natives. People have different talents.People vary in their ability to adapt and to learn. Forcing a specific education to the majority of the people will logically result to a cut back in other areas of education, skills and abilities. Although, Mathematics and English are very important skills, there are things that are being sacrificed because of the narrowing down of the curriculum.Theoretical Basis for the StudyThe suppositional basis for this study will be grounded in the law and the learning theory. So far, the federal law has found that the NCLB act, as most statesman claims is not fully funded. As mentioned by the American Federation of Teachers or AFT, the promise to fund NCLB remains unfulfilled. This shortfall has undercut the efforts of states, districts and schools at a time when they are working to meet new, rigorous requirements for students and teachers (www.aft.org).Learning theorist such as that of Skinner seems to be the framework that shall be used to follow the NCLB program. Skinner believes that amiable experiences cause posi tive behavior while punishments are effective negative reinforces. Nonetheless, this type of learning theory has long been debunk and is not an effective means to teach students. As Roxanne Everhard mentions in a formal paperLike many K-12 classroom teachers who try to use the constructivism approach to teaching, I do my scoop to provide an atmosphere where students are able to explore and integrate knowledge into their own prior experiences.Constructivism is a learning theory that is more inclined on a facilitator-based learning. This learning theory tries to show that there are times when test results do not necessarily reflect the capability and achievements of students. In this view, one can asses, that the NCLB may indeed create a narrowing of curriculum, it might even hinder some students from achieving their full potentials.Research QuestionsWhat are the objectives of the No Child Left foundation Act?What are the effects and implications of the said act on the overall quali ty of education in the United States?What are the needful changes and/or revisions that need to be done?What are the general effects, negative and positive, of the NCLB to the students so far?LimitationsLimitations are foreseen upon the national data and statistics that is needed to show that there are indeed a decreasing pattern in the quality education of the American population. However, this will not greatly affect the research since, there are enough internet access and literature on the data of drop outs or push out of students starting 2002 in public schools in order to attain or meet the NCLB standards. Some states might have available data regarding health problems or issues regarding the effects of NCLB on the student, however, some states do not.Research Design/ProcedureDescriptive Research Descriptive research attempts to describe systematically the facts and characteristics of a given population or area of interest, factually and accurately. Descriptive research is us ed in the literal sense of describing situations or events its data base is solely descriptive.The researcher makes a systematic analysis and rendering of the facts and characteristics of a given population or event of interest. The purpose of this form of research is to provide a detailed and accurate picture of the phenomenon as a means of generating hypotheses and pinpointing areas of needed improvements. (Person, 2008) It does not necessarily seek or explain relationships, test hypotheses or make predictions.PopulationThis includes the number of students enrolled in public schools from the year 2002 to 2008. It shall also include the number of drop outs, discharged or push out students.Definition of TermsThe No Child Left tail insurance as defined by the U.S. department of Education is a landmark in education reform designed to improve student achievement and shut down achievement gaps.Push outs are students who are push out of school and referred to another school in order to achieve the set standards by the NCLB Act.scientifically based research, is a methodological research base on research which determines what programs are effective and what are not. This is contrary to qualitative research which uses anecdotes, surveys and case studies. press Curriculum means that there are subject areas that are being left behind in favor of a more rigid program that includes only a few subjects.Organization of the StudyChapter two will present a review of related literature which includes the claims and articles in favor and not in favor of the NCLB Act. The next chapter will then specify the methods of research and the appropriate designs and procedures in researching for this study. The fourth chapter is basically presentation of findings from analysis of the given data regarding the methods and deficiency in meeting the objectives of the NCLB Act. The last chapter will give the conclusion and some remarks on the implication of the finding to the effectivenes s of the No Child Left Behind Act.Works CitedAmerican Federation of Teachers. NCLBLets GetIt Right. http//www.aft.org/topics/nclb/index.htmBerliner, D.C. & Biddle, B.J. (2002). What Research Says About Unequal Funding for Schools in America. Education indemnity Reports Project. Retrieved November 10, 2006, from ERIC database.Conway, Judith. (1997). Educational Technologys Effect on Models of Instruction. Retrieved March 3, 2008, from http//copland.udel.edu/jconway/EDST666.htmEverhard, R. Formal Paper Do effective learning theories have to be left behind in our quest to satisfy the requirements of NCLBs technology component? 2003.Flesher, J. Education Secretary Says No Child Left Behind Critics are Whiners. From Associated Press, June 3, 2004.Furger, R. NCLB Law and Evolution. Edutopia Magazine. 2007.Gallagher, J. J. No Child Left Behind and intelligent Education. Roper Review 26.3 .2004. Retrieved on March 3, 2008, from Questia.comHolzberg, Carol S.No Child Left Behind A Must fil l in Web Guide for Administrators. 2003. Technology and Learning, 2, pages 6-8.Hyde, S. No Child Left Behind A Review. Feb. 29, 2008. Retrieved on March 3, 2008, from http//curriculalessons.suite101.com/article.cfm/no_child_left_behind_a_review.McCracken, N. Surviving Shock and Awe NCLB vs. Colleges of Education. From English Education, January 2004, pages 104-118.Mills, M. Educating Language-Minority Students. 2003.Mocilnikar, L. Gifted Children and NCLBNo Child Left Behind, Except the Gifted Ones. 2006. Retrieved on March 3, 2008, from http//parentingagiftedchild.suite101.com/article.cfm/gifted_children_and_nclbNational Center for Education Statistics. Dropouts rates in the United States 2000. Retrieved on March 3, 2008. Retrieved from the area Wide Web http//nces.ed.gov/programs/digest/d07/tables/dt07_103.aspNational Clearing House for Bilingual Education. No Child Left Behind Act of 2001, conference report to come after H.R. 1, report no. 107-334. 2001.National Center for Fair and Open Testing. Reality Teasting-NCLB. Retrieved on March 3, 2008, from http//www.education.com/reference/article/Ref_Reality_Testing_NCLB/.New York State Education Department Core Curriculum. Retrieved March 3, 2008. Retrieved from the World Wide Webhttp//www.emsc.nysed.gov/ciai/cores.htmNolet, V. and McLaughlin, M. J. Accessing The General Curriculum Including Students with Disabilities. 2005NEIRTEC. (n.d.). Technology Briefs for No Child Left Behind Planners. Retrieved November 26, 2003, from http//www.neirtec.org/products/techbriefs/index_html.aspNYSUT News Wire. Rothstein NCLB is stagnant. 2007. Retrieved on March 3, 2008, from http//www.nysut.org/cps/rde/xchg/nysut/hs.xsl/endingthegap_8801.htm.Paige, T. No Child Left Behind A Tool Kit for Teachers. Diane Publishing. 2004.Person. Lecture Notes. 2008.Peterson, P. No Child Left Behind? The Politics and Practice of School Accountability. 2003.Robertson, J. Teachers Feeling Extra Pressure. The Kansas City Star .2003.Stein, S. The Culture Of Education Policy. 2004.Spring, J. Political Agendas For Education From The Religious Right To The ballpark Party. 3rd Ed. Routledge.United State Department of Education. Four Pillars of No Child Left Behind. Retrieved March 3, 2008 from, http//www.ed.gov/nclb/overview/intro/4pillars.htmlU.S. Commission on Civil Rights. Closing The exploit Gap The Impact Of Standards-Based Education Reform on Students. Performance. Diane Publishing. 2004.U.S. Department of Education, Office of Elementary and Secondary Education, No Child Left Behind A screen background Reference, Washington, D.C., 2002. Retrieved March 3, 2008, from http//www.ed.gov/admins/lead/account/nclbreference/index.html?exp=0Wilson, M. NCLB Taylor-Made for De-Skilling Teachers. Retrieved on March 3, 2008. Retrieved from http//www.ncte.org/about/issues/slate/117626.htm.Woods, B. Book Review Perspectives on the Mistreatment of American Educators Throwing Water on a Drowning Manby Norman Dale Norris. Retrieved o n March 3, 2008, from http//louisville.edu/journal/workplace/issue6p1/woods.htmlWright, P., Wright, P. and Heath, S. Wrightslaw No Child Left Behind. 2006.

The Coca-Cola Company Marketing R

The Coca-Cola Company An Analysis of The Coca-Cola Company 6/13/2010 hedge of Contents Title Page1 Table of Contents2 Introduction3 5Cs Analysis4-10 4Ps Analysis11-14 SWOT Analysis & Final Remarks15-17 Introduction In May 1886, John Pemberton, who was a pharmacist from Atlanta, g solelyium was the first founder of coca cola. He concocted the coca cola attainula in kin three legged brass kettle which the suggestion was given by bookkeeper Frank Robinson. Coke was fist sell at the pharmacy as a non alcoholic version of French wine coca. only, the sales were release due to oer expansion and health problems such as, disease, morphine, addictive, and headache. Because Coca-cola belonged to Charley, it was named coca-cola. Afterwards, Asa Candler, the Atlanta pharmacist/businessman bought the formula from John. His securities industryplaceing skills were a huge supremacy to the companion during the fiftieth anniversary. His best skills were his promotion ideas. He gave away coupons for sycophancyary first takes of coca-cola, gave calendar, urns and clocks to pharmacist. These promotions increased the sales by all everywhere 4000% during 1890-1900.Also, he gave minor changes in the chemical element and sold it in bottle, which was first sold in Vicksburg, Mississippi. Because the company was not too happy about the proliferation of copycat beverages and to safeguard the tell on, they advertised that focused the genuineness of coca-cola. Later in 1923, Robert Woodruff brought the company from Asa Candler. He was a marting genius because he observed emf overseas opportunities. He would capitalize on these opportunities by introducing Coke crops in the 1928 Olympic Games.Woodruff made innovation by making distri notwithstandingion of 6 packs, open top cooler that was easier for people to crapulence at home or away, which was a huge success. Coca-Cola would reiterate its dedication towards the globalizing Coca-cola by initiating a series of adverti sements linking Coca-Cola to the world. A specific advertisement that helped Coca-Cola shine its multinational appeal occurred in 1970 where Coca-Cola made young people from all over the world sing a song rallyed Id wish to vitiate the World a Coke.Coca-Cola continually succeeded even amid protests of Coca-Colas changing of its formula. After protests, Coke Company returned to its old formula. This helped regain its market sh be over competition and led to the Coca-Cola Companys introduction of a feed coke ingathering that used Splenda sugar, which was its trademark. In the 21st century, in 2007 it came up with diet coke that contained vitamin B6, B12, magnesium, niacin, and zinc. Diet coke plus was made to be considered as a healthier soda. Coca-cola stopped printing the word Classic on the labels of 16 oz bottles.Coca-cola is committed to topical anesthetic markets and has bottling partners. Currently it is ubiquitous mug, every single time, it is kn own as the virtually exciting and satisfying beverage. This report will analyze why and how The Coca-Cola Company was able to achieve its title as the number maven hushed- make merry company in the world. Beginning with an analysis of the 5Cs regarding the company, followed by a 4Ps analysis, and ending with a SWOT analysis, will mellowedlight what factors drove towards Coca-Colas dominance in the soft-drink market. 5 Cs AnalysisHaving been in the soft-drink industriousness for over 100 years says a lot about their experience in the soft-drink industry. Coca-Colas long endeavored success has led to their ability to sustain a high market sh ar in the non-alcoholic drink market with their driving force proceeds in Coca-Cola just also in its otherwise returns as well. match to their website, Coca-Cola serves up to 1. 6Billion servings a day of their products, which poses the question on how they be able to keep up with such a high demand? An answer lies in their company mission statement, which is to * To refresh the world To inspire moments of optimism and happiness * To create value and make a difference. (Source http//www. thecoca-colacompany. com) It is this making Coca-Cola a part of ones lifestyle mentality that has allowed Coca-Cola to expand its brand image from a national level to a global level, which has fueled their dedication to keep up with these mind-boggling demand figures ever since the year of the inception of the Coca-Cola company. Their global image has reached the point where global sales nominate triumphed over the once dominant national U. S. market.For example, Coca-Colas 2008 revenue levels indicated that 75% of its revenues came from global sales, whereas but 25% came from North America. This statistical figure indicates that the Coca-Cola is indeed a global brand. In fact, according to a 2006 write up done by Businessweek and Interbrand, Coca-Cola was rated the worlds number one brand (http//www. interbrand. com/images/studies/BGB06Report_0727 06. pdf) Coca Colas ability to recognize the global market coat and actually capitalize on it personifys a huge part of why Coca-Cola has attained this sort of recognition.Although Coca-cola represents the biggest company in the world, it surprisingly doesnt bottle and distributes its own products. Instead, franchises of different bottling collaborating companies represent the bulk of the bottling and distribution of Coca-Colas products. Coca-Cola does maintain a high amount of market shargons in more or less of these bottling companies, ensuring that heavy demand goals cease be met for the Company. Coca-Colas biggest spouses represent Coca-Cola Enterprises, Coca-Cola Femsa, and Coca-Cola Hellenic Bottling Co.The Coca-Cola Company owns 31. 6%, 32%, and 23% respectively of each of these bottling companies. Coca-Cola Enterprises represents the biggest franchisee bottling and distributing company. It bottles and distributes for 80% of U. S sales and bottles and distributes for 18% of global sales. Here is a diagram that explains the logistics behind Coca-Cola Enterprises operations Coca-Cola Femsa is heavily focused in Central and South-America, and the Coca-Cola Hellenic Bottling Co is heavily focused within regions spanning from Africa, Europe, and Asia.It is this quislingism methodology that has allowed Coca-Cola to focus more on the development and maintaining of its products and brands. The number of shargons that the Coca-Cola invests in most of these bottling companies ensures the alliance will be strong between the two, because they do represent the main driving force behind the bottling and distribution of Coca-Colas products. There is recent speculation though that Coca-Cola may indeed fully acquire its biggest better half in Coca-Cola Enterprises in wake of Pepsis Co. s acquisitions of round of their bottling collaborators.Another act of collaborators are represented in its relationships with other companies. As a prominent brand image, many companies have worked with Coca-Cola to help further advertise their own company. These companies bum be directly related to Coca-Cola in that Coca-Cola might represent a compliment with their product. These industries include restaurants of all sorts, movie theaters, convenient stores, supermarkets etc. Coca-Cola has usually teamed up with all these type of venues to ensure that its brand gets spread without all kinds of stationtings.This usually results in promotions associated only with Coca-Cola products, the selling of only coca-cola products, or special promotions that include receiving Coca-Cola product if a certain product of the companys is purchased. A famous relationship in this regard was the deal between McDonalds and Coca-Cola. In 2009, Coca-Cola and McDonalds continued its over 50 year relationship with each other by reworking a deal where McDonalds would feature not only Coke, but many of Coca-Colas newer brands as well. This includes Coke- nada, PowerAde, Fanta , and now even Vitamin Water.Their good relationship with each other helps benefits both companies in that people will link the quality of both brands with each other. It is these direct companies that represent the bulk of Coca-Colas sales, since most of Coca-Colas products are distributed at these venues. It is up to Coca-Cola to maintain good relations and a strong brand image in order for these direct companies to collaborate with Coca-Cola. Also on that point are indirectly related company collaborators with Coca-Cola. For example, in 2006 Coca-Cola launched MyCokeRewards.This promotional project allowed users to reap points for the purchasing of any of Coca-Colas products. These points could then be redeemed for different prizes, towards a contest, or towards the entering of a sweepstakes. Partnered relationships included in this rewards program included Holiday Inn, Nike, Block Buster, Delta, and Six Flags. Another notable indirect collaborator with Coca-Cola is orchard app le tree. In 2006, Apple and Coca-Cola agreed to a collaboration in which a Coca-Cola themed music site was created to promote bands all across Europe with the integration of Apples ITunes system.These examples of indirect company collaborators show that though they dont distribute Coca-Colas products, these indirect collaborators help promote their own product on with products of Coca-Cola. Beginning with a smaller form of competition, local drink brands represent the bulk of these competitors. Their only strength is their prevalence in their local location but they have a huge list of failinges when compared to the Coca Cola Company. These weaknesses include small amount of assets, lack of product extension, and prevalence outside of their local location.With most of these competitors, the Coca-Cola can simply acquire them through payment, or drive them out through a bunch of schemes. These schemes include price gauging or high amounts of advertisements. Since Coca-Cola produces so many types of non-alcoholic drink products, Coca-Cola can easily enter all sects of the drink market in most countries of the world. However it is no doubt that Pepsi Co. represents the biggest competitor of the Coca-Cola Company. Pepsi Co. began in a exchangeable fashion of the Coca-Cola in that Pepsi Co. s most popular product in Pepsi was developed by a pharmacist in 1903. Like the Coca-Cola Company, Pepsi Co. has variations on Pepsi and has a huge product listing of different drinks encompassing the non-alcoholic drink spectrum as well. Pepsi Co. also follows a horizontal integration system with the unification and acquisition of other equivalent drink products. Some Pepsi Co. s other popular drinks besides Pepsi include, Diet Pepsi, 7-Up, Tropicana, Gatorade, Mountain Dew, Aquafina and a bunch of other products.These companies are indeed direct competitors because they both represent the two biggest drink companies in the world and each one wants to make sure it has the v ast majority market shares. The two companies arent entirely the same though. Merging with Frito Lay in 1965, Pepsi Co. enjoys the strength benefit of advertising its products along side Frito Lays products. This provender/drink combination allows both Frito Lay and Pepsi to benefit, since both can make promotions for each of its products. Nevertheless, this can also be induced as a weakness of the company as well.This is because Pepsi has to allocate some resources to the development and production of Frito Lay products, which allows The Coca-Cola Company the ability to late take control of the drink market since that is its only focus. Also any negativity with any Frito-Lay products could be linked to Pepsi products if both products are too frequently marketed together. It is these two ideas that could prompt why The Coca-Cola still enjoys a higher level of market shares on Pepsi. Its not entirely because of these two ideas that Coca-Cola still enjoys a higher market share in t hat location are many other factors as well.One specific advantage that Coca-Cola had over Pepsi was that The Coca-Cola Company owned Columbia Pictures from 1982-1989. Between this time, Coca-Cola easily advertised their products indirectly by including it in a multitude of films. both(prenominal) companies employ similar marketing tactics, in that both try to popularize its main product in Pepsi and Coke respectively. Both companies have used celebrities, sponsorships, multitudes of TV ads, appearances in TV shows/movies, and all kinds of advertisement strategies. However these marketing schemes have caused the two companies to engage in what many call the Cola Wars.Since the 1970s both companies had countless of ads trying to devalue the other companys main product Pepsi initiated this by starting a set of commercials of having Blind Tastes. Deemed as the Pepsi Challenge, these types of ads would extenuate Coca-Cola refuted to some of these ads by producing similar ads and also b y producing a new recipe of coke in the 1980s. It slowly reverted back to its classic formula later on but despite these devaluation schemes, both companies come along to employ the same advertising schemes by portraying their product as a something that should be a part of ones lifestyle.It has come to a point where whenever Coca-Cola has an advertisement, youll most promising see a similar Pepsi advertisement as well. At this point, both companies have become so prevalent in the global market that people usually dont differentiate between the two main products in Coke and Pepsi. Sure some diehard fans of each company will disagree, but there are plenty of examples where this idea can be seen. For example, you go to a restaurant and you ask for a Coke.When the waitress responds, Oh sorry we only have Pepsi, youll most likely respond with oh thats fine. It has come to this point where both companies can benefit from the competition aspect, but at the same time if one company drop s the en or messes up badly, the other company can easily capitalize on the market since both companies represent the top 2 drink companies in the world. When evaluating the node of Coca-Cola, it much has no limits. Besides the alcoholic customer, the Coca-Cola Company has products that encompass all parts of the drink market.The market size of the drink market practically covers the vast majority of the world since it compliments a biological function in replenishing thirst. However it depends on the motive and likes of the customer that will dictate which product he/she will buy. With a huge 3300 different kinds of beverages, Coca-Cola does a great job of not devaluing its most successful Coke brand with its other brands that stigma different parts of the non-alcoholic drink market. There are examples of devaluation may have occurred, such as in the production of Diet-Coke and Coke-Zero.In the 1980s was labeled as a time where individuals wanted to live a healthier lifestyle, s o Coca-Cola had no choice but to develop a healthier version of its product in Diet Coke since its competitors were following suit. This theme again was reintroduced in the late 2000s when health issues re-sparked. However realizing certain customer trends and behaviors, The Coca-Cola Company made a separate healthy drink in Coke Zero in hopes of targeting the male population. Thats because trends showed that males didnt drink Diet-Coke due to the nature of its name existence associated with a diet.It was due to immense popularity and recognition of the Coca-Cola brand name and a culmination of systematic advertisements highlighting the healthiness of these diet Cokes that led most of its customer base to not deter away from the original product in Coca-Cola. A following section will dive into the marketing aspects that drive this popularity in its original product of Coke. According to this graph carbonated soft-drinks represent the higher amount of gallons consumer per capital fr om 1991-2008.It is because of this staggering trend that Coca-Colas most popular products are in its carbonated drinks. This trend has also transcended to the global level because of course Coca-Cola wanted to popularize its main product in Coca-Cola. Here are some statistical figures of per-capita consumption of Coca-Cola throughout the world Coca-Cola knows the initial vulgarization of its Coke product will eventually help the sales of its other products. All labels of Coca-Colas products in some sort of form state it was manufactured by The Coca-Cola Company. Since people can relate to the high brand quality of Coca-Cola, it will recreate individuals to try out The Coca-Cola Companys other products. And since the Coca-Cola Company has a product that covers every part of the soft-drink spectrum, customers will soon discovered that the Coca-Cola Company has a product that meets all its non-alcoholic drink needs. This is reflected in recent a sales figure which lists all of The Co ca-Cola Companys products that have garnered over $1 jillion in sales The Coca-Cola Company has always strived to respond according to its context.There werent many complications in the first half of the companys history so it was easy for Coca-Cola to eat in into the drink environment and promote itself. But soon by and by the start of the 1980s to 2000s, complications behind the ingredients of Coca-Cola started to arise. This was because health officials noted that Coke could have potential health effects with its high content in sugar and caffeine. More specifically health and government officials noted that Coca-Cola utilized a cheap form of sugar called High Fructose Corn Syrup.Developed from corn, this sugar is definitely considered an alternative to natural cane sugar due to its increased availability and its cheap cost. However it does pose a higher health risk since it has been linked to cause obesity and type-2 diabetes at a faster rate than cane sugar. In answer to thi s, Coca-Cola developed product extension lines initially with Diet-Coke and Coke-Zero following suit in 2004. These two products responded well to these health-conscious environments. These types of examples show how the Coca-Cola Company stands behind its mission statement.In no social function what shape or form, the Coca-Cola Company does its best to accommodate towards the current environment of the market. 4P Analysis Product Coca-Cola offers a portfolio of more than 3,300 products in over 200 countries. major Brands of Coca-Cola are Coca-Cola sodas/soft drinks that generate $1 gazillion in annual sales (http//www. wikinvest. com/stock/Coca-Cola_Company_(KO)) Coca-Cola Dasani Diet Coca-Cola Vitamin Water Fanta Powerade Sprite Minute-Maid Coke Zero Aquarius Barqs Rootbeer Nestea Odwalla SokenbichaCoca-Cola classic is the most popular and biggest selling soft-drink in history. Coca-Cola Classic is the best- cognise product in the world and was created in Atlanta, Georgia, by D r. John S. Pemberton. By 1895 Coca-Cola Classic was universe sold in every state and territory in the United States. As stated the driving force of The Coca-Cola company is in its original product of Coca-Cola, but they have slowly evolved their company to not only encompass the soda part of the soft-drink market, but literally of all of the other parts representing the non-alcoholic soft drink market as well.It boasts a total of 3300 different beverages, with some of these beverages having high market share in the soda market as well as the other segments of the non-alcoholic soft drink market. However it cant be overlooked that the Coca-Cola has participated in Product-Line extensions with the creation of alternative Coca-Cola brands, such as Diet-Coke, Coke-Zero, Vanilla Coke, unripe Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange, and even Cola Raspberry, and Cherry-Coke.In a sense, The Coca-Colas company approach throughout the years can be seen as a form of Horizont al Integration in that Coca-Cola has expanded internally, with its external growth following suit. This external expansion is reflected by all the mergers and acquisitions of companies that offered similar products. All these factors show why the Coca-Cola Company has evolved to become biggest leader of the soft drink market. Another very popular Coca-Cola soft drink is Sprite. Sprite was introduced in 1961 and is the world leading lemon-lime hearted soft drink.Sprite is sold in more than 190 countries and is ranked Number four in the soft drink worldwide industry because of its crisp, clean taste that really quenches your thirst. Sprite has a strong appeal to the young generation because of its honest and straightforward attitude that sets it apart from other soft drinks. Sprite encourages you to be true to whom you are and obey your thirst. Product packaging includes products of bubbling drinks and still beverages (water, juices, juice drinks, teas, coffees, sports drinks, energ y drinks).Through innovative fountain distribution, Coke-Cola is able to be more flexible and reliable towards consumer satisfaction. Packaging beverages where through plastic bottles and aluminum cans. The Coca-Cola Company is accept by 94% of the worlds population. According to Coca-Cola product packaging outline their approach is to identify and utilize the most compelling combination of packaging elements that best communicates what Coca-Cola stands for around the world Unique taste, great refreshment and authenticity. PLACE The Coca-Cola Company is the worlds largest beverage company.Beverages are sold in over 200+ locations throughout the world. The Coca-Cola headquarters is located in Atlanta, Georgia, USA. Coca-Cola has an employee terminate force of approximately 92,400 members. The operating groups are division as Eurasia & Africa pigeonholing Europe Group North America Group Pacific Group Bottling Investments Group McDonalds Group The Coca-Cola system is a global bu siness that operates on a local scale (community business) that allows Coca-Cola to create a global reach with local focuses because of the strengths of the Coca-Cola system which involves their 300+ bottling partners worldwide.Coca-Cola and their 92,000+ associates around the world live and work in the markets that serve more than 87 percent of outside markets in the U. S. This geographically different environment helps Coca-Cola learn from each market and share those learnings to develop collaborative company culture. PRICE Pricing varies according to brand and size. round Coca-Cola 2L costs about $1. 68 and a pack of 375mL x 18 cans of Coca-Cola is approximately $9. 98. Studies show that instead of determine a pack of Coca-Cola as $10. 00, pricing a price even one cent cheaper as $9. 9 is due to the psychological perception of cost strategy that makes the product of the price seem much cheaper even if it is just one or two cents cheaper from the nearest whole number. Coca-Cola s pricing influences are contributed to Coca-Colas products that are sold and distributed to sell stores and set by their pricing strategies. Convenient stores and petrol stations usually sell Coca-Cola products at a fixed price. Discount prices are often set and marked down during sale periods and special occasions to increase sales and profits.Prices are set around competitors and seasons also have an influence in pricing. forwarding Coca-Cola cares about the welfare of animals and supports their proper intervention. Coca-Cola and their U. S. bottling partners will not sponsor events or attractions that feature animals unless the event organizers have policies and procedures in place to support the humane treatment of animals and provide ready access to quality veterinary care to protect the animals health and safety.For more than 50 years, Coca-Cola has had a policy not to advertise full-calorie, sparkling soft drinks on TV programming that targets children under 12. The Coca- Cola Company believes that children under 12 should not be the audience of Coca-Colas advertising and marketing practices because of the nutritional table of contents in the beverages that may not be suitable for children under the age of 12. The Coca-Cola Company may have more than one promotion running at any given time and may use many different types and strategies to promote their products.Coca-Cola uses shelving strategy that is the positioning of their products in stores, eye catching position strategy that is the attraction of customer attention to Coca-Colas products, sale promotions through sponsorship with schools and sport events ex. FIA World Cup, and UTC (Under the Crown) offering prizes to promote Coca-Cola products. Coca-Cola uses advertising as its main source of change magnitude consumer awareness. Television is their main advertising source. The music used in advertising is often an original recording produced by agencies specifically for that commercial.Coca-Col a also uses POS (Point Of Sale) that is used through posters and stickers of Coca-Cola and billboards to promote products and the Coca-Cola Company at different site locations. The following amounts reflect the total worldwide amounts spent on print, radio, internet, and television advertising. Advertising expenses included in selling, administrative and general expenses that were approximately 2006 $2. 6 billion 2005 $2. 5 billion 2004 $2. 2 billion 2003 $1. 8 billion 2002 $1. 7 billion 2001 $2. 0 billion 2000 $1. 7 billion 1999 $1. billion 1998 $1. 6 billion 1997 $1. 6 billion 1996 $1. 4 billion 1995 $1. 3 billion 1994 $1. 1 billion 1993 $1. 0 billion SWOT Analysis A SWOT analysis was done on the Coca-Cola Company to pinpoint key factors that led to Coca-Colas previous(prenominal) and current success in the soft drink market. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, so to begin with the analysis, the strengths sector will be looked at first. Coca-Colas s trengths include strong market strategies, product diversification, and many distribution channels.Coca-Cola uses a mix of great advertisements which include catchy slogans, a strong family-brand image, and also sponsors sporting events. A prime example of one of their successful advertisements was seen with their launch of Coke Zero. Coke Zero is a dietary substitute to the original Coke, like Diet Coke, but claims to have the same flavor as the original Coke. Their slogan that was used was, A clear case of taste infringement. Advertisements were run on television of lawyers from Coca-Cola trying to sue Coke Zero for copying their flavor, even though Coca-Cola obviously made Coke Zero.In the end Coke Zero proved to be a big hit for Coca-Cola and continues to be a success. As for their family-brand image, Coke has always been seen as family friendly in the United States of America for a very long time. To illustrate this image, Coca-Cola has utilized a general heuristic marketing, generally aimed at making people link fun and family friendly with the Coca-Cola Company. Some examples include Coca-Colas holiday campaigning, partnerships with family-friendly venues, and prizes that appeal to a typical American family.Santa is seen as the biggest icon and representative of the holiday season. Coca-Cola is the reason for the present-day image of Santa. Coca-Cola advertising actually helped shape this modern-day image of Santa. As for their partnerships, Coca-Cola has been a long-time partner with McDonalds. Along with McDonalds, Coca-Cola teamed up with Regal Theaters and the World Wildlife Fund (WWF). McDonalds and Regal Entertainment Group provide family friendly venues targeted for dining and entertainment purposes, respectively. The WWF is a charitable worldwide wildlife and agricultural conservation organization.They teamed up with Coca-Cola to help regulate Cokes water usage and its effect on the worlds agriculture. All three mentioned companies are seen as family friendly or have a mission statement that is family-approved. Coca-Cola expands their brand awareness by constantly being associated with worldwide sporting events. Coca-Cola is sponsoring the FIFA World Cup, which is the biggest sporting event in the world, the NBA, the NCAA, and NASCAR. Many commercials and billboards can be seen during these sporting events, as they are all advertisements of Coca-Cola. Product variegation is a valuable piece to Coca-Colas success.Along with the original Coke line, Coca-Cola also produces various sports drinks, bottled water, energy drinks, and also clothing and merchandise. Coca-Cola is the owner of PowerAde, Dasani, and Full Throttle. Currently, these three brands have a significant presence in the U. S. market that cant be ignored. Coca-Colas many distribution channels may be what makes Coca-Cola so dominant. Coca-Cola created the contour bottle in 1916, and they own shares of major bottling factories around the world. This has led Coca -Cola to be one of the worlds most recognized brands, being recognized by 94% of the whole world.The main weakness that has been found with Coca-Cola is their poor nutritional content. Although Coca-Cola is enjoyed by many different age groups worldwide, Coke is high in sugar and calories, has caffeine, and is associated with many fast foods. This is a problem with Coca-Cola as they have many different partnerships and distribution channels. The fact that Coke is so widely distributed and known gives them a larger opportunity to affect a large number of people. Coca-Cola has been linked with many different diseases and health issues which include tooth decay, obesity, and diabetes.Although Coca-Cola is the current leading company in the soft drink market, there are still many new opportunities that exist to further strengthen their market share and keep other competitors at bay. Some opportunities that exist include, more sponsorships and diversifying into other segments. As mention ed before, Coca-Cola is currently involved with various sports sponsorships. However, Coca-Cola could broaden their sports sponsorships and gain more visibility. For the events that Coca-Cola is sponsoring, they have little visibility, as they are briefly mentioned in a name or seen on small billboards across the television screen.A suggestion that was thought of was the endorsement of a association football team. It is a common practice for a corporation to endorse a team, and in return, have that corporations name and logo printed all over the uniform. An example of this that may be popular in Korea would be the player Park Ji-Sung. Park Ji-Sung plays for Manchester United and they are currently sponsored by AIG. The justification in this form of advertising would the fact that soccer is the worlds most watched sport, and there is no better way than to get a companys name out to sports fans.Another solution that was taken into consideration is the expansion to different sectors i n the food industry. Following the examples of AW Root Beer and Baskin Robbins, if a Coca-Cola coffee shop opened up, the results could be great financially. The original idea for a Baskin Robbins Cafe to open up was part of a plan to revitalize the company after years of falling sales. Although Coca-Cola doesnt have a failing company, this could still boost sales and increase Coca-Colas dominance in the soft-drink industry, while boosting brand awareness among consumers. The last part of the SWOT analysis is threats.When Coca-Cola is thought of, Pepsi is almost always mentioned in the same sentence. Coca-Cola and Pepsi have been battling for the top position in the soft-drink market for years. Although Coca-Cola sits at the top spot for now, Pepsi has and always will be threatening Coke for soft-drink supremacy. From the infamous Cola Wars in the 1980s-1990s to the present day market situation, there is always a sense of insecurity and uncertainty of who will be the next 1. Differ ent marketing schemes and ploys have been taken in the past to outdo one another. Starting with clever advertising, blind taste tests, rewards rograms, and partnerships with other members of the food and beverage industry, every new project fuels a constant mesh between the two companies. As explained before, Pepsi can be seen as a direct competitor to Coke in a very direct and speciate perspective. However, if the soft drink industry is seen as whole, or rather the beverage industry, any drink offered in the market can be seen as a potential competitor of Coca-Cola. Healthier alternatives include tea, water, and coffee. Tea and coffee can be seen as a healthier source of caffeine, while water can be seen as a healthier drink alternative in general.Overall, this SWOT analysis was done to see the present issues and potential problems in Coca-Colas current market, as well as to find solutions to these issues. Coca-Cola is mainly a provider of their staple drink, Coca-Cola Classic, b ut they also produce different products within the soft-drink industry. Although there is no correct answer to any current and potential issues, diversification into other food segments and new venues seem like a profitable risk for Coca-Cola. The Coca-Cola Companys has been on path towards dominance since its inception.Initially popularizing itself nationally then capitalizing on global opportunities has led to the major expansion of the Company, which originally started off as a single-product drink company to now a company that boasts a very solid single-product in Coca-Cola with alternatives in all aspects of the non-alcoholic drink market. Its popularization of Coca-Cola through its schemes of labeling it as fun and family friendly has helped the company strive towards is goals as a company highlighted in its mission of making its products widely available and recollect the world.Coca-Colas current state has shown that it can continue to utilize the same strategies explained towards its success in the future. The Coca-Cola Company has already shown that it can succeed at all types of time periods since the company is well over 100 years old. Its experience and its smart and effective strategies will be key towards its positive future. 1 . http//www. thecoca-colacompany. com/heritage/cokelore_santa. html