Contemporary Developments in Business and Management Essay - 6

Contemporary Developments in Business and Management - Essay ExampleSo, in 2005, it actualized that plan by adopting the Diversity Program. This program a berth from improving Nikes ethical image, also positively impacted the business environment of Nike both in its external as come up as in its internal environment, opening up a surge of opportunities and at the same time it also swelled rise to challenges in certain aspects. So, this paper will analyze Nikes internal as well as external business environment, focusing on how the current political and economic factors are influencing its conclusiveness making particularly regarding its Diversity program, ending with the recommendations on how to further optimize its functioningNike Corporation is the homos leading supplier and or manufacturer of sports equipments, athletic shoes and apparels. It was formed in 1964, and by 1980, it already had more than 50% market share in the United States. Nike has over five deoxycytidine monop hosphate factory or office locations in around 45 countries all over the world. Nikes operations in UK are extensive with stores at many prominent places and manufacturing process is also going on. With such extensive locations, Nike, an American corporation has a sizeable fortune of employees from various groups. So, Nike is a very diverse company and focuses a great deal on improving diversity throughout the organisation. This company operates on six continents, and employs around 23,000 people. Their suppliers, shippers, retailers and service providers employ close to 1 million people. The diversity inherent in such size is helping Nike evolve its role as a global company. (Clarke et. al, 2005). But, as part of a positive image building exercise, Nike under the leadership of Phil Knight planned to increase that percentage to recognizable and optimum levels. So, in 2005, it actualized that plan by adopting the Diversity Program in its recruitment process. Phil